Jon Whitmore likes to connect with people on Twitter. He enjoys hearing about others interests, challenges, and experiences. As ACTs chief executive officer, Whitmore is especially interested in what the organizations customers and employees are saying. Here, he answers a few questions about his entry into the Twitterverse.
Its easy to use at an elementary level. It also offers some sophisticated features for those who want to use it as a communication tool. For example, Tweeters can engage one-on-one with individual followers via private messages.
I enjoy the personal interactions with people on Twitter that may not have happened otherwise. This kind of activity puts a face on ACT.
Thats an interesting question, because Im representing both myself and ACT. Twitter is a quick and easy way for me to share information within the education and workforce development spaces and about how ACT relates to those spaces. I can call attention to specific ACT reports, press releases, test dates, or events, and embed links in the tweets that direct people to our website for more details.
At the same time, I can let my personal self shine through a little, so people can see that the company CEO is a real human being. Ive tweeted about my interest in off-road Jeep driving and my enthusiasm for theater, which gives my followers a glimpse into my life outside of ACT.
ACT held its first-ever all-company meeting this past spring, and I used Twitter to thank employees for attending. Via a couple of tweets, I promoted the ACT Workforce 2011: National Workforce Development Conference. After a recent White House event, I used Twitter to discuss President Obamas introduction of an initiative to increase the skill levels of Americas workforce and ACTs role in it. I also posted a tweet congratulating my children on their graduation from The University of Iowa and all those graduating from universities and colleges across the country.
I like keeping up to the moment with real people in the real world and with the issues that affect them. Its easy to scan any number of topics and click on links embedded in the tweets for more details. Some of the links go to articles with practical advicesuch as how to find a job after collegethat Ill retweet in an effort to provide information to ACTs customers.
Its an outlet for people to learn more about ACT and what were working on. It provides a public forum where I can find out what other people and organizations are doing and also offers a platform for responses from ACT on various education and workforce issues, research findings, and studies.
I follow several news, education, and workforce related resources, such as New York Times Education, The Chronicle of Higher Education, US News Education, Inside Higher Education, Bill & Melinda Gates Foundation, and National Association of Manufacturers.
I follow a few corporate executives. For example, I follow Mark Yudof, president of the University of California, partly because hes a friend and partly because he oversees such a broad and respected university system. As the former president of San Jose State University, Im interested in higher education and budget issues affecting California, and he often tweets about such topics.
I also follow official ACT Twitter accounts: @ACTstudyintheUS (ACT International Office), @ACTworkforce (ACT Workforce Development), and @ACTStudent (ACT Student website).
College and career readiness continues to increase among ACT-tested U.S. high school graduates, according to ACTs annual Condition of College and Career Readiness report for 2011.
Twenty-five percent of graduates in the class of 2011 who took the ACT® test met or surpassed all four of the ACT College Readiness Benchmarks, suggesting they are ready to succeed academically in specific first-year college courses.
Hispanic students show steady progress, particularly in the areas of math and science.
New tool helps administrators identify students who need assistance.
ACT solutions drive initiative at McPherson Unified School District.
End-of-course assessments allow state to establish common rigor.
Growing population of Hispanic-serving school districts leads to training opportunity.
National Workforce Development Conference speakers call for career pathways and certification programs.
First-of-its-kind project shows value of WorkKeys® system and career readiness certificates.
Author explains how to find and grow talent.
Vice presidents help lead the development of national system.
Corporate-wide effort advances ACTs new strategic plan.
Charity project aims to help students obtain a high-quality college education.