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ACT Enrollment Management Summit

July 18 - 20, 2018 | Join Us in Denver!

The ACT Enrollment Planners Conference is now the ACT Enrollment Management Summit

For 33 years, ACT has convened the Enrollment Planners Conference, a one of-a-kind professional development and networking event.

Building on this experience, and recognizing that the role of enrollment managers is changing and now more challenging than ever, we are relaunching this conference as the ACT Enrollment Management Summit to better address the professional development needs of enrollment managers.

We hope you’ll join us in Denver—the Mile High City—for our inaugural ACT Enrollment Management Summit.

Register Today!

Secure your place at the 2018 ACT Enrollment Management Summit. We look forward to seeing you in Denver!

Thursday Evening Social Activity

Enjoy a two-hour tour of Denver’s famous microbreweries, distilleries, and pubs, all while riding on the unique Pedal Hopper. This European bicycle cart holds up to 16 people, plus the driver, and cruises at an average speed of 5­-8 mph. The tour will include a stop at four locations. Food and beverages ordered at venues are not included in the cost for the tour. (Pre-registration required; extra cost).

For more information about the Enrollment Management Summit, please contact Shirley Antolik at or 412.491.2611


July 18

8:00 a.m–4:30 p.m.   Conference Registration
9:00 a.m.–12:00 p.m.  Pre-Conference Session: ACT Enrollment Management Professional Certification Workshop (pre-registration required). This interactive three-hour workshop, designed for both new and experienced admissions and enrollment professionals, will provide an overview of the entire suite of recruitment, placement, and retention products—including research services and reports—from ACT. Attendees who complete the workshop will receive a credential as a Certified ACT Enrollment Management Professional. There is no fee to attend the pre¬conference certification workshop, but pre-registration is required.
1:00–2:00 p.m.   Welcome & Plenary Address
2:15–3:15 p.m. Concurrent Sessions
3:30–4:30 p.m.  Concurrent Sessions
5:00–6:30 p.m.  Welcome Reception


July 19

7:00 a.m.–4:00 p.m. Conference Registration
7:00–8:30 a.m. Continental Breakfast 
8:30–9:30 a.m. Plenary Session 
9:45–10:45 a.m. Concurrent Sessions
11:00 a.m.–12:00 p.m. Concurrent Sessions
12:00–1:30 p.m. Luncheon Keynote
1:45–2:45 p.m. Concurrent Sessions
3:00–4:00 p.m. Concurrent Sessions
6:00-8:00 p.m.   Thursday Evening Activity (pre-registration required; extra cost). Enjoy a two-hour tour of Denver’s famous microbreweries, distilleries, and pubs, all while riding on the unique Pedal Hopper. This European bicycle cart holds up to 16 people, plus the driver, and cruises at an average speed of 5­-8 mph. The tour will include a stop at four locations. Food and beverages ordered at venues are not included in the cost for the tour.


July 20 

7:00–11:30 a.m.  Conference Registration
7:00–8:00 a.m.  Continental Breakfast
8:00–9:00 a.m.  Concurrent Sessions 
9:15–10:15 a.m. Concurrent Sessions 
10:30–11:30 a.m.    Closing Keynote Speaker 



ACT has reserved a limited number of rooms at the Hyatt Regency Denver for our conference guests. Please make your reservation as early as possible.

Hyatt Regency Denver
650 15th Street
Denver, CO  80202

Make a hotel reservation:

Request the “ACT Group Rate” of $229 per night, plus applicable taxes.

Hotel Rate Deadline: Monday, June 25, 2018; thereafter, reservations will be taken on a space-available basis.



For your convenience, Hyatt Regency Denver offers both valet and self-parking options based upon availability.

Underground, covered self-parking is located off of 14th and Welton Streets. The parking office for vehicle departure is adjacent to the parking elevators on the lobby floor.

Parking fees:

  • Self-parking: $35 for 5+ hours and overnight per night until 12:30 p.m. on departure day
  • Valet parking: $45 for 8+ hours and overnight per night until 12:30 p.m. on departure day
  • Late checkout fees for vehicles parked past 12:30 p.m. on scheduled departure day may apply



Hyatt Regency Denver is located in the central business district of downtown, within walking distance of many corporate offices and attractions. There are several modes of transportation for getting around the area.

  • 16th Street Shuttle: runs throughout the central business and entertainment district of downtown Denver
  • Light Rail Service / RTD: stops at most corners in the city, including Sports Authority Field at Mile High, Pepsi Center/Six Flags / Elitch Gardens
  • Union Station: Lower Downtown (LODO) / Coors Field / 16th Street Mall; cost is $1.75 to $4.00 each way

Denver Airport Rail: Travelers can now use A Line, the new rail service from Denver International Airport to LoDo's (lower downtown) Union Station and back, courtesy of Regional Transportation District (RTD). The Denver airport rail has six stops along the way and takes approximately 37 minutes.


Hotel Information / Attractions

  • Guest rooms amenities include: WiFi, LCD TV, in-room safe, electronic door lock, coffee maker
  • Complimentary WiFi in lobby
  • Concierge
  • Health Club, indoor lap pool, outdoor whirlpool and sun deck
  • Spa Universaire


Restaurants and Bars

  • Altitude Restaurant: upscale three-meal comfort food 
  • Peaks Lounge: inviting rooftop cocktail lounge 
  • Strata Bar: high energy lobby level bar 
  • Perks Coffee & More Store: 24-hour drinks, snacks and more


Local Attractions

2017 Conference Presentations

Welcome and Plenary Address: Common Goals, Common Challenges and Even Some Common Sense

M1 Sessions - Presentations

M1.1: Utilizing Online Tools to Strengthen the K–12 Recruitment Pipeline

M1.2: Building Enrollment through Dual Credit

M1.3: ACT Enrollment Management Products and Services: Insight from the Experts!

M1.4: From Manager to Coach: Turning Teamwork into Organizational Success

M1.5: Hidden Influences: Revealing Unspoken Perceptions That Prospective Students Have

M1.6: Put on Your Oxygen Mask First: Practices for Transformative Leadership in the Enrollment Enterprise

M1.7: Better Together: Coordinating Communication Efforts Across Campus

M2 Sessions - Presentations

M2.1: Removing Barriers for Underserved Learners...Making Equity in Education Everyone’s Business!

M2.2: Being the Brand

M2.3: Research Focus I: Insights in Higher Education Research for Admission Professionals

M2.4: Become a Strengths-Based Team: How to Implement Clifton Strengths into Enrollment Management

M2.5: Making Your Data Speak: Visualizing Enrollment Data to Improve Effectiveness

M2.6: Using Data in Admissions: Why We Don’t Sell Vacuums Door to Door

M2.7: Unlocking Your Market Potential: Identifying Strategies to Develop New Recruitment Territories

M2.8: Establishing an Infrastructure in Enrollment Management at Community Colleges

T1 Sessions - Presentations

Morning Plenary – Second Annual ACT "ED" Talks (Kedra Ishop, Paul Weeks, Kevin Pollock, Jay Goff)

T1.1: Follow-up ACT "ED" Talks Session: A Conversation with Jay Goff

T1.2: 20/20 Connection Model: First Contact to Alumni

T1.3: Uncovering the Power and Utility of Non-Cognitive Assessments to Impact Student Retention and Success

T1.4: Advocating for Strategic Enrollment Investment

T1.5: Engaging High School Students in the Age of Snapchat

T1.6: Where Recruitment and Retention Meet; Building a Plan to Incorporate Best Practices

T1.7: Integrating Millennials into Higher Education Administrative Culture

T1.8: College Application Campaigns: The Role Admissions Offices Play in Supporting Students

T2 Sessions - Presentations

T2.1: Follow-up ACT "ED" Talks Session: A Conversation with Kevin Pollock

T2.2: It’s Not Magic: Building a Summer Leadership Program for Underrepresented Students

T2.3: A Crash Course in Predictative Models: The Concepts and Tools Behind the Data

T2.4: Impact of Higher Education Financial Policy on Access & Achievement for Black, Low Income Students

T2.5: studentPOLL: How Price and Affordability Are Affecting Application and Enrollment Decisions in 2017

T2.6: Best Practices for Communicating with Generation Z

T2.7: The Maturation of Mobile and Social Media for Admissions: The 2017 Social Admissions Report

T2.8: Never Recruit Alone: Utilizing Data to Involve Key Campus Influencers

Lunch Keynote: Knocking on the Door: Valuable Insight into the Pipeline of our Nation's High School

T3 Sessions - Presentations

T3.1: Follow-up ACT “ED” Talks Session: A Conversation with Kedra Ishop

T3.2: The Washington Perspective: Shifting Realities for Enrollment Management Policy and Practice

T3.3: ACT Enrollment Management Products and Services: Insight from the Experts!

T3.4: Want to Save $100K in Consulting Fees? Strategic Advising Analysis in 10 Intentional Steps!

T3.5: Data Science and the Trail of the Student Decision Journey

T3.6: Conducting Competitive Analysis Using an Interactive Visualization of NSC and Student Data

T3.7: How Do Personal and Misconduct Disclosures Affect Your Admissions Process?

T3.8: Not Everyone Gets a Trophy: Building Your Team in a Millennial World

T4 Sessions - Presentations

T4.1: Follow-up ACT “ED” Talks Session: A Conversation with Doug Shapiro

T4.2: Getting Ahead of the Curve in the Hispanic Student Market

T4.3: Back Seat Driver? The Community College Role in Higher Education

T4.4: Breaking Down Silos; Lessons Learned in CRM Implementation for a One-Stop-Shop Call Center

T4.5: E-Expectations 2017: How Online Expectations Change for Today’s Prospective Students and Parents

T4.7: International Recruiting: What to Do When You Are Late to the Party?

T4.8: Multiple Options for Optimum Results: Effective and Efficient Transfer Pathways

W1 Sessions - Presentations

W1.1: Sharpen Student Search with ACT® Enroll – A Live Demonstration of ACT’s New Enrollment Management Portal

W1.2: Merging the Mazes: Joint Admission as a Transfer Student Pathway

W1.3: Enrollment and Prior Learning Assessment: The Student Journey

W1.4: How to Manage Enrollment During a University Prioritization Process

W1.5: Living the Lifecycle: Why and How to Integrate Recruitment, Student Success, and Advancement

W1.6: Develop and Deliver Impactful Communications: Smart, Doable Practices That Get Results

W2 Sessions - Presentations

W2.1: I Get You: Simple Tools for Understanding Your Student Populations and Their Needs to Succeed

W2.2: Data Mining and Student Success Measures

W2.3: Research Focus II: Insights in Higher Education Research for Enrollment Managers

W2.4: Closing the Deal: Frontier Strategies for Ensuring Maximum Yield from Your Admitted Student Pool

W2.6: Changing the Narrative Regarding the Success of Underrepresented Students in Higher Education

Closing Keynote: Three Basic Questions For Higher Education