34th Annual ACT Enrollment Management Summit

July 15-17, 2019 | Grapevine (Dallas), Texas

The National Research Center for College and University Admissions™ (NRCCUA®) is now a part of ACT® and will be leading our program at the ACT Enrollment Management Summit. ACT | NRCCUA is a membership organization that links colleges and universities to the nation’s largest free college and career planning program for students seeking post-secondary guidance. 

Thank you to all who attended!

Presentations from this year's event have been added below.

For more information about the ACT Enrollment Management Summit, please contact Shirley Antolik at shirley.antolik@act.org or 412.491.2611

Title Session Date Speaker
2019 EM Certification Workshop - Research Workshop   Don Pitchford
Ed Talk - Kat Pastor - Not Your Parent's Guidance Counselor Ed Talk   Kat Pastor
Keynote Address - Brand Matters - The Relationship Between Students and Schools Keynote   Kim Reid
The New New Normal - Comparing Contrasting Traditional and Adult Learners M1.1 7/15/2019 Howard Lurle
Collaborative Decision Making and Shared Responsibility - Messy, Time Consuming, yet Impactful M1.2 7/15/2019 Dr. Timothy Dorsey/Heidi Nicholas
Fulfilling the Promise of Being Military Friendly M1.4 7/15/2019 Dr. Bob Habib
ACT Research Insights - Supporting Institutions in Recruitments, Admissions, and Student Success Goals M1.5 7/15/2019 Krista Mattern/Justine Radunzel/Ty Cruce
Scalable Enrollment Success M1.7 7/15/2019 Ian Watt
A Motley Crew - Understanding the Individuals in GenZ M2.1 7/15/2019 Johanna Trovato
Real Students Real Conversations M2.3 7/15/2019 Miguel Wasielewski/Veronica Percero
Built to Plan_Do-It-Yourself Strategic Enrollment Planning M2.4 7/15/2019 Sara Wiedman/Erin Mann
ACT Update Leveraging the Validity and Efficacy of the Assessment for Enrollment Success M2.5 7/15/2019 Kenton Pauls/Krista Mattern/Keith Beindorf
Connecting the Dots of Continuous Student Engagement M2.7 7/15/2019 Gil Rogers
Five New Insights About Transfer Students T1.1 7/16/2019 Cara Quackenbush
The Worst Enemy in Higher Education Complacent Mindset T1.2 7/16/2019 Dr. Lawrence Barrett/Kacey Schrader/Rob Chapman
New Parent Experience Webinar T1.4 7/16/2019 Lynn Wisely/Danielle Fearon-Drake
Stress-Busting Study Reveals New Ways to Serve Prospective Students T1.8 7/16/2019 Bob Longmire/Ray Brown/Zachary Machani
Benchmarking Student Success T2.1 7/16/2019 Kim Reid
A Step Ahead-The Impact of Dual Credit Enrollment on Student Success T2.2 7/16/2019 Kerrah Cain
A Recruiting Marketing Power Formula T2.4 7/16/2019 Jane Dane/Garrett Sublette
Where Did You Go and Why? T2.8 7/16/2019 Charlie Carabello/Tiffany Lee
5 Things High School Education Leaders Need to Know about College Search T3.1 7/16/2019 Cara Quackenbush
From Recruitment to Graduation Using ACT and National Clearinghouse to Meet Enrollment Goals T3.2 7/16/2019 Dr. Rick Edgington
Does an Old Process Need to be Changed T3.3 7/16/2019 Aretha Watson
Using Disciplinary and Criminal History in College Admission T3.4 7/16/2019 Charlie carabello/Wes Waggoner
The Evolution of Enrollment Marketing T3.5 7/16/2019 Heather Mueller/Anne Freihofer
AI for Student Success;Tapping Chatbots to Reverse Summer Melt T3.8 7/16/2019 Matt Lopez
Reaching Gen Z How to Stop Marketing to Millennials T4.1 7/16/2019 Brent Benner/Drew Griffin/Clint Chapman
Building a Comprehensive Student Communication Plan T4.2 7/16/2019 Emily Campbell/Amy Cable
Reaching Nontraditional Students In Nontraditional Ways T4.3 7/16/2019 Cassidy Bailey
Revenue Growth Management T4.4 7/16/2019 Charles Ramos
The Role of Major Intentions and Measured Interests in Student Success T4.5 7/16/2019 Justine Radunzel/Brandie Eneks
Breaking into New Territory; Building Relationships that Matter T4.8 7/16/2019 Rachel Butler/Tiffani Hoot/Stevi Schuknecht/Amber Stephens
I Feel Like GRIT W1.2 7/17/2019 Dr. Mosadi Porter
Home Grown Data-Driven Tools W1.3 7/17/2019

Victor Mora
Return on Returning W1.4 7/17/2019

Patrick Lane
Servant Leadership and Professional Development W1.5 7/17/2019

James Wicks
Impacting Student Success through Recruitment Practices W1.7 7/17/2019

Tom Green
Adding and Removing Barriers in Admissions W2.1 7/17/2019

Wade Arave
Concept to Commencement Strategically Implement Enrollment Management and Success Initiatives W2.2 7/17/2019

Dr. Ashley Buchman/Dr. Brad Patterson/Dr. Rick Stripling
Online Enrollment Management W2.4 7/17/2019

Craig Cornell
Reckoning Enrollment Impact W2.5 7/17/2019

Joel Bauman/Genia Herndon

The conference mobile app replaces the printed conference program-guide. However, a printable version of the schedule is available for those who prefer a hard copy.

View the Full Agenda

The 34th annual Enrollment Management Summit’s new event app* provides all the information you will need for a rewarding conference experience. This interactive app allows you to explore and schedule event activities, complete session evaluations and communicate with conference attendees. Stay tuned! The app will be available soon.

Keynote Speakers

Katherine Pastor

Katherine Pastor is the American School Counselor’s Association 2016 National School Counselor of the Year. Katherine began serving as the Flagstaff High School (FHS) Counseling Department Chair in the 2008 and was recognized as the 2010 Arizona School Counselor of the Year. Through a data-driven, comprehensive school counseling program, Katherine and her team have received both state and national recognition. She served the Arizona School Counselors Association (AzSCA) as a board member from 2007 to 2017. Her roles with AzSCA included the vice president for Secondary Counselors in 2008-2011 and conference director from 2012-2017. Before coming to FHS, Katherine worked at Northern Arizona University as a Financial Aid Counselor and Coordinator of Student Employment, and in the Office of Undergraduate Admissions and Athletic Department.

Katherine joined the American School Counselors Association (ASCA) board of directors in 2017 and is an adjunct faculty member at Northern Arizona University’s College of Education where she teaches the next generation of school counselors. She holds a Bachelor of Science in Psychology, a Masters of Education in Student Affairs and School Counseling from Northern Arizona University. Through the Arizona College Access Network, Katherine has become an Arizona College Access Professional (CAP). The Arizona CAP designation involves 60 hours of coursework, discussion and action planning in three areas: creating a college-going culture; college and career planning; and financial aid and college applications. Katherine and her husband enjoy hiking various locations in northern Arizona, and mastering their culinary skills in the kitchen. Katherine is also an avid college sports fanatic. 

Michael Reilly
Executive Director,
American Association of Collegiate Registrars and Admissions Officers (AACRAO)

Michael Reilly serves as the Executive Director of the American Association of Collegiate Registrars and Admissions Officers (AACRAO). Prior to coming to AACRAO he served as the Executive Director for the Council of Presidents, an association of the six public baccalaureate degree granting institutions in the state of Washington. He has 25 years of experience in university administration, admissions and enrollment management, including having been the Associate Vice President for Enrollment Management at both Central Washington University and Humboldt State University. He recently served on the American Council on Education Board of Directors and is currently on the American Council on Education’s Commission on Education Attainment and Innovation and the College Board’s Access and Diversity Collaborative Advisory Council. He is a frequent writer and speaker on public policy matters impacting higher education.

Dr. Bennie Lambert
Vice President for Student Success
Lone Star College

Dr. Bennie Lambert serves as the Vice President for Student Success at Lone Star College in Houston, Texas. As he tells it, he’s been in education since he was 6 years old.
He educates and encourages people to continue pursuing their personal and professional goals. For the past several years, Bennie has traveled the country extensively, encouraging people, companies, organizations, and teams to reach their potential.
Graduating at the bottom of his high school class did not keep Bennie Lambert from earning his bachelor’s and master’s degrees in Business and Educational Psychology from Baylor University, as well as his doctorate of philosophy from Texas A&M University.

Recently, the Houston Police Department presented the Humanitarian Service Award to Dr. Lambert for his dedication and service to enhance the lives of citizens and create goodwill on behalf of the Houston Police Department.

Melissa H. Caperton
Program Director, Center for Equity In Learning

Melissa H. Caperton serves as Director of the American College Application Campaign (ACAC) at ACT’s Center for Equity in Learning. Prior to ACAC, Melissa was Director of the U.S. Department of Education’s GEAR UP federal grant project in North Carolina and coordinated the state’s college application program. Previously, she was Associate Director of K-12 Outreach at the College Board. Melissa is the first college graduate in her family and received her undergraduate degree from Virginia Tech and a Master of Public Policy from William and Mary.

Anne Wicks
Director, Education Reform
George W. Bush Presidential Center

Anne Wicks, Director, Education Reform, develops and oversees the policy, research, and engagement work of the Education Reform team. Before joining the Bush Institute, Wicks served as an Associate Dean at the University of Southern California's Rossier School of Education where she led a team with revenue, communications, and engagement goals. Additionally, she supported Dean Karen Symms Gallagher on a variety of special projects including the launch and early growth of Ednovate Charter Schools. She currently serves as the chair of PMC Support, a supporting organization for Ednovate Schools, and she serves as a board member for Dallas Afterschool. Over her career, she has held management roles at organizations including Teach for America, the Lucile Packard Foundation for Children's Health, and Stanford University. Anne holds a B.A in American Studies and a M.A. in Education from Stanford University (during which she taught 8th grade social studies), as well as a M.B.A. from the University of Southern California. A former captain of Stanford's women's volleyball team, Anne was part of three national championship teams, two as a player and one as an assistant coach.

Kim Reid
Principal Analyst

Kim Reid brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institution. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management. She graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.

Brent Ramdin

Brent Ramdin brings more than 12 years of higher education industry experience, and was most recently the president of dialogEDU, an e-learning company focused on healthcare education. Brent's passion for NRCCUA and its mission comes from his first tenure with the organization as its chief product and strategy officer from 2012 to 2013. During his nine years at Campus Management Corporation, as the vice president of product management, Brent was instrumental in the evolution of industry leading student information systems, customer relationship management solutions, portals, and other technologies. He continues to be an advisor to education companies focused on emerging technologies. Brent's passion for finding efficiencies and improving student and staff experiences will be key to the continued evolution of NRCCUA. He earned his MBA and BS in information systems from Florida Atlantic University.