34th Annual ACT Enrollment Management Summit
The National Research Center for College and University Admissions™ (NRCCUA®), now a part of ACT®, is a membership organization that links colleges and universities to the nation’s largest free college and career planning program for students seeking post-secondary guidance.
Registration is Open
Registration is now open for the 34th Annual ACT Enrollment Management Summit.
Preliminary Summit Agenda
|8:00 a.m.–4:30 p.m.||Conference Registration|
|9:00 a.m. – 12:00 p.m.||Pre-Conference Session|
|1:00–2:00 p.m.||Welcome and Plenary Address|
|2:15–3:15 p.m.||Concurrent Sessions|
|3:30–4:30 p.m.||Concurrent Sessions|
|5:00–6:30 p.m.||Welcome Reception|
|7:00 a.m.–4:00 p.m.||Conference Registration|
|7:00–8:30 a.m.||Continental Breakfast|
|8:30–9:30 a.m.||Plenary Session|
|9:45–10:45 a.m.||Concurrent Sessions|
|11:00 a.m.–12:00 p.m.||Concurrent Sessions|
|12:00–1:30 p.m.||Luncheon Keynote|
|1:45 – 2:45 p.m.||Concurrent Sessions|
|3:00–4:00 p.m.||Concurrent Sessions|
|7:00–11:30 a.m.||Conference Registration|
|7:00–8:00 a.m.||Continental Breakfast|
|8:00–9:00 a.m.||Concurrent Sessions|
|9:15–10:15 a.m.||Concurrent Sessions|
|10:30 a.m.–11:30 a.m.||Closing Keynote Speaker|
The 34th annual Enrollment Management Summit’s new event app* provides all the information you will need for a rewarding conference experience. This interactive app allows you to explore and schedule event activities, complete session evaluations and communicate with conference attendees. Stay tuned! The app will be available in June 2019.
*The conference mobile app replaces the printed conference program-guide. However, a printable version of the schedule is available for those who prefer a hard copy. View the Agenda
HOTEL AND RESERVATIONS
Gaylord Texan Resort & Convention Center
1501 Gaylord Trail, Grapevine, Texas 76051
The 2019 ACT Enrollment Management Summit will be held at the Gaylord Texan Resort & Convention Center.
Accommodations are not included in the conference fees. A block of rooms has been reserved for this group at the Gaylord Texan Resort & Convention Center at a reduced rate of $219, plus applicable taxes and fees, per night.
To make a reservation, follow the link below or call the Gaylord Texan Resort & Convention Center at 877.491.5138. Please ask for the "ACT Enrollment Management Summit" block to receive the discounted rate. The deadline to receive the reduced guest room rate is Monday, June 24, 2019, or when the block is full, whichever comes first. Reservations after this date will be subject to regular rates and availability.
For your convenience, The Gaylord Texan offers both valet and self-parking options based upon availability.
- Self-parking: $17 per hour, $22 daily ( 20% discount off of prevailing self-parking rates)
- Valet parking: $42 daily, Overnight parking fees include in/out privileges
The Gaylord Texan does not provide shuttle service. The hotel is located 6 miles N from the Dallas/Fort Worth International Airport.
The estimated taxi fare is $25 (one way)
Driving Directions From DFW
Take the north exit out of the airport towards highways 635/121. Travel north on 121 to the Bass Pro exit. Turn left onto Bass Pro Drive. Continue straight past the Embassy Suites on the right and at the traffic light turn left onto Highway 26 West. Proceed through the traffic light at Fairway Drive and turn right into the hotel entrance on Gaylord Trail.
The Gaylord Texan is 26 miles from the Dallas Love Field Airport.
Estimated taxi fare is $45 (one way)
Driving Directions from Dallas Love Field Airport
Get on TX-183 W from W Mockingbird lane. Take TX-114 W to E State Hwy 114 in Grapevine. Take exit Texan Trail 26 from TX 114 W. Follow E State Hwy 114, Texan Trail and Ruth Wall Road to Convention Center Drive.
- Guest rooms amenities include – Wi-Fi, Cable/satellite TV, Mini Fridge, Coffee maker/tea service, Bottled water, Hair dryer
- Complimentary Wi-Fi___33 in lobby
- Concierge Desk
- Barber/Beauty Shop, Gift/Newsstand, Game Room, Car Rental, Laundry on-site, Vending Machines
- Fitness Center, Indoor pool, Relache Spa & Salon
- Restaurants & Bars
- Old Hickory Steakhouse – Dinner – Dress Code - casual
- Texan Station Sports Bar & Grill – Lunch and Dinner – Dress Code - Casual
- Riverwalk Cantina – Breakfast, Lunch & Dinner – Dress Code – Casual
- Cocoa Bean Express – Serving Starbucks coffee. Breakfast, Lunch & Dinner
- Mission Plaza Marketplace – Coffee, breakfast pastries, salads, sandwich and more.
- Silver Bar
- Glass Cactus Nightclub
- Zeppole – Breakfast, Lunch & Dinner buffets.
- Local Attractions
|Opening Welcome and Keynote: Bracing for Enrollment Headwinds: Current Student Trends How to Respond||Plenary Session||7/18/2018||Ricardo Torres|
|Campus-Wide Collaboration Is a Key to Long Term Enrollment Success||W1.1||Concurrent Sessions||7/18/2018||Michael Walsh|
|First Generation Student Retention and Success||W1.2||Concurrent Sessions||7/18/2018||Adrienne Reed|
|Where Did You Go? Identifying Competitors through the Students Who Attend Other Institutions||W1.3||Concurrent Sessions||7/18/2018||Tiffany Lee|
|E-Expectations 2018: Recruitment Marketing Cut||W1.5||Concurrent Sessions||7/18/2018||Stephanie Geyer|
|ACT Research Insights Part I: Supports for Recruitment and Admissions Success||W1.6||Concurrent Sessions||7/18/2018||Ty Cruce, Krista Mattern|
|Increasing Student Success and Retention with Developmental Students: An Award-Winning Approach||W1.7||Concurrent Sessions||7/18/2018||Paul Fowler|
|Build an All-Star Team: Creating Purposeful Partnerships to Achieve Your Enrollment Goals||W1.8||Concurrent Sessions||7/18/2018||Sammy Redd|
|Student Workers in Enrollment Management: Leveraging an Underutilized Resource||W1.9||Concurrent Sessions||7/18/2018||Ryan Ives|
|Hot On the Trail of the Student Decision Journey||W2.1||Concurrent Sessions||7/18/2018||Heather Mueller, Jennielle Strother, Laruen Goldberg|
|Student Access and Success: A Guide to Data-Informed Recruitment and Retention Practices||W2.2||Concurrent Sessions||7/18/2018||Chris Lorch, Josh Wilson|
|An Innovative New Approach to Recruitment, Readiness, Retention, and Success!||W2.3||Concurrent Sessions||7/18/2018||Don Pitchford|
|5 Enrollment Predictions: How to Prepare for What’s Ahead||W2.4||Concurrent Sessions||7/18/2018||Cara Quackenbush, Richard Garrett|
|Social Media: Extreme Makeover Edition for Small Colleges||W2.5||Concurrent Sessions||7/18/2018||Amanda Lucas|
|Reaching the Peak: Targeted and Personalized Recruitment and Retention to Meet your Enrollment Goals||W2.6||Concurrent Sessions||7/18/2018||Ashley Buchman, Brad Patterson, Candace Gross|
|Collaborating between Enrollment Services Offices to Positively Impact Student Enrollment & Success||W2.7||Concurrent Sessions||7/18/2018||Rhonda Roberson, Wendy Stouffer|
|Recruiting and Retaining White Students at an HBCU Honors Program||W2.8||Concurrent Sessions||7/18/2018||Kenneth Jones|
|LaGrange Society: How to Build a Prestigious Student Ambassador Program||W2.9||Concurrent Sessions||7/18/2018||Julie Taylor|
|Plenary Session: ACT "ED" Talks||Plenary Session||7/19/2018||Demarée Michelau, Dave Clayton, Stephen Payne, Michael Reilly|
|Admissions CRM Implementation: Things to Know for a Successful Implementation||T1.1||Concurrent Sessions||7/19/2018||Sage Mwiinga|
|Connections that Count—Teachers as Influencers||T1.2||Concurrent Sessions||7/19/2018||Katrine Trantham|
|Is a renewable Enrollment Resource||T1.3||Concurrent Sessions||7/19/2018||Jeff Terry, Kirsten Fedderke|
|How Does Your Funnel Look? Tracking Mission-Fit for the Next Class||T1.4||Concurrent Sessions||7/19/2018||Joel Simons, Bob Habib|
|It Takes a Village: Re-Imagining Alumni in Admissions and Enrollment Management||T1.5||Concurrent Sessions||7/19/2018||Karime Naime, Ka'rin Thornburg|
|Follow the Data: Transitioning from Millennial to Gen Z||T1.6||Concurrent Sessions||7/19/2018||Kim Reid|
|Follow-up ACT “ED” Talks Session: A Conversation with Stephen Payne||T1.8||Concurrent Sessions||7/19/2018||Stephen Payne|
|From Sweats to Slacks: One Office's Experience with Team-Based Evaluation||T1.9||Concurrent Sessions||7/19/2018||William Schiffelbein, Ali Springer|
|Emotional Motivators: New Data on How College-Bound Students’ Feelings Drive Enrollment Decisions||T2.1||Concurrent Sessions||7/19/2018||Robert Longmire, Kelly Nolin,Troy Johnson, Rick Montgomery|
|Cutting Your Yield-Management Challenge Down to Size||T2.2||Concurrent Sessions||7/19/2018||Joel Bauman, Chad Eickhoff, Robert Alexander|
|The Future of Higher Ed Marketing||T2.3||Concurrent Sessions||7/19/2018||Paul Muller, Britney Muller|
|15 to Finish and Reducing Student Loan Debt||T2.4||Concurrent Sessions||7/19/2018||Courtney Griffin|
|Sharpening Student Search—Aligning Strategy and Best Practice to Maximize Results||T2.5||Concurrent Sessions||7/19/2018||Keith Beindorf, John Laverty|
|Keeping Admissions Counselors Accountable||T2.6||Concurrent Sessions||7/19/2018||David Mariott, Benjamin Hagan|
|The Common Application: Innovative Solutions for Today's Evolving Student Population||T2.7||Concurrent Sessions||7/19/2018||Chad Massie, Brittany Pearce|
|Follow-up ACT “ED” Talks Session: A Conversation with Mike Reilly||T2.8||Concurrent Sessions||7/19/2018||Michael Reilly|
|Own Your Time: Time Management Tips for Enrollment Professionals||T2.9||Concurrent Sessions||7/19/2018||Scott Van Loo|
|Luncheon/Keynote: Strong Start to Finish: Transforming Education to Better Serve ALL Students||Plenary Session||7/19/2018||Jeremy Anderson|
|Creating a Strategic Enrollment Management Plan at a Community College||T3.1||Concurrent Sessions||7/19/2018||Michele Brown|
|Jump "On Board"!||T3.2||Concurrent Sessions||7/19/2018||Jennifer Ziegenfus, Dave Fedorchak|
|Understanding the Whole Student: Let’s Talk about College and Career Readiness, Equity, and Equality||T3.3||Concurrent Sessions||7/19/2018||Juan Garcia, Paul Perrault, Edward Vargas|
|The Role of High School Counselors in Application and Enrollment Decisions||T3.4||Concurrent Sessions||7/19/2018||Kevin Fudge|
|Moving the Needle: Improving Retention and Completion Rates to Improve Enrollment Health||T3.5||Concurrent Sessions||7/19/2018||Tom Green|
|The Fourth Industrial Revolution is Changing Higher Education—What You Need to Do||T3.6||Concurrent Sessions||7/19/2018||David Jemison|
|From Enrollment Services to Enrollment Management: One Office’s Perspective||T3.7||Concurrent Sessions||7/19/2018||Teri Clawson, Mateo Remsburg|
|Follow-up ACT “ED” Talks Session: A Conversation with Peace Bransberger||T3.8||Concurrent Sessions||7/19/2018||Peace Bransberger|
|Multiple Dimensions of College and Career Readiness: What You Need to Know Today and for the Future||T3.9||Concurrent Sessions||7/19/2018||Steve Kappler, Todd Rinehart|
|Creating a Strategic Enrollment Management Plan: Lessons from the Field||T4.1||Concurrent Sessions||7/19/2018||Robert Mirabile|
|From EMP Planning & Implementation to Assessment: Keys to Monitor Progress, Adjust, & Share Outcomes||T4.2||Concurrent Sessions||7/19/2018||Rosana Reyes|
|Big Data and Thriving Enrollments in the New Higher Education Ecology||T4.3||Concurrent Sessions||7/19/2018||Jay Goff|
|Building a Bullet-Proof Communications Plan||T4.4||Concurrent Sessions||7/19/2018||Wade Arave|
|Best Practices for Creating a Collaborative Search Strategy at a Large Public Research University||T4.5||Concurrent Sessions||7/19/2018||Scott Siegel|
|Tips for Having the Time of Your Life||T4.6||Concurrent Sessions||7/19/2018||Paul Weeks|
|Using Form Your Future’s FAFSA Tracker and Free Toolkits to Drive FAFSA Completion||T4.7||Concurrent Sessions||7/19/2018||Bill DeBaun|
|Follow-up ACT “ED” Talks Session: A Conversation with Dave Clayton||T4.8||Concurrent Sessions||7/19/2018||Dave Clayton|
|Strategies That Work: Growing and Maintaining Enrollment in a Competitive Environment||T4.9||Concurrent Sessions||7/19/2018||Marcia Conston|
|Journey Mapping: Engaging Students through Communication and Social Media||F1.1||Concurrent Sessions||7/20/2018||Kristina Binard, Sandra Bergman|
|Creating an Effective Admission Marketing Plan||F1.2||Concurrent Sessions||7/20/2018||Matt McLendon|
|From Zip to Scholarship: Building a System to Award Merit-Based Aid from the Ground Up||F1.3||Concurrent Sessions||7/20/2018||Monica Flores, Allison Orman|
|DIY: In-House Search and More through Your CRM||F1.5||Concurrent Sessions||7/20/2018||Jessica Shasserre, Brian Heger|
|Managing Change in Enrollment||F1.6||Concurrent Sessions||7/20/2018||Paul Marthers, Sinda Vanderpool, Erin Craig|
|ACT Research Insights Part II: Improving Student Success and Completion||F1.7||Concurrent Sessions||7/20/2018||Justine Radunzel, Krista Mattern|
|Global Assessment Certificate Program (GAC) - A New Global Opportunity||F1.8||Concurrent Sessions||7/20/2018||Micah Myers, Wendy Wang, Clark Brigger|
|Addressing the Challenge of Enrollment Management Workload Increases||F2.1||Concurrent Sessions||7/20/2018||Bri Prusakowski, Taylor Riggs|
|Timing Financial Aid Packages in the Era of Early FAFSA||F2.2||Concurrent Sessions||7/20/2018||Rachel Tanner, Jane Alexander|
|A Five-Year Plan for Transforming Your Student Mix||F2.3||Concurrent Sessions||7/20/2018||Ronda Russell, Chris Munchel, Scott Verzyl|
|A Blended Model of Management in Higher Education: Undermining Mismanagement and Shared Governance||F2.5||Concurrent Sessions||7/20/2018||Jonathan Hughes|
|Parent Communications: Strategies That Increase Search Response Rates||F2.6||Concurrent Sessions||7/20/2018||Todd Coleman, Rachelle Hernandez, Michael Thorp|
|Managing Regionals from a Regional's Perspective||F2.7||Concurrent Sessions||7/20/2018||Elisa Krapcha, Julio Mata|
|It’s Fair to Compare: A Guide to the 2018 ACT/SAT Concordance||F2.8||Concurrent Sessions||7/20/2018||Kenton Pauls|
|Closing Panel Discussion: The College Admission Process: Confessions from High School Counselors!||Plenary Session||7/20/2018||Kat Pastor, Terri Tchorzynski, Cory Notestine|
American Association of Collegiate Registrars and Admissions Officers (AACRAO)
Michael Reilly serves as the Executive Director of the American Association of Collegiate Registrars and Admissions Officers (AACRAO). Prior to coming to AACRAO he served as the Executive Director for the Council of Presidents, an association of the six public baccalaureate degree granting institutions in the state of Washington. He has 25 years of experience in university administration, admissions and enrollment management, including having been the Associate Vice President for Enrollment Management at both Central Washington University and Humboldt State University. He recently served on the American Council on Education Board of Directors and is currently on the American Council on Education’s Commission on Education Attainment and Innovation and the College Board’s Access and Diversity Collaborative Advisory Council. He is a frequent writer and speaker on public policy matters impacting higher education.
Dr. Bennie Lambert
Vice President for Student Success
Lone Star College
Dr. Bennie Lambert serves as the Vice President for Student Success at Lone Star College in Houston, Texas. As he tells it, he’s been in education since he was 6 years old.
He educates and encourages people to continue pursuing their personal and professional goals. For the past several years, Bennie has traveled the country extensively, encouraging people, companies, organizations, and teams to reach their potential.
Graduating at the bottom of his high school class did not keep Bennie Lambert from earning his bachelor’s and master’s degrees in Business and Educational Psychology from Baylor University, as well as his doctorate of philosophy from Texas A&M University.
Recently, the Houston Police Department presented the Humanitarian Service Award to Dr. Lambert for his dedication and service to enhance the lives of citizens and create goodwill on behalf of the Houston Police Department.
Melissa H. Caperton
Program Director, Center for Equity In Learning
Melissa H. Caperton serves as Director of the American College Application Campaign (ACAC) at ACT’s Center for Equity in Learning. Prior to ACAC, Melissa was Director of the U.S. Department of Education’s GEAR UP federal grant project in North Carolina and coordinated the state’s college application program. Previously, she was Associate Director of K-12 Outreach at the College Board. Melissa is the first college graduate in her family and received her undergraduate degree from Virginia Tech and a Master of Public Policy from William and Mary.
Director, Education Reform
George W. Bush Presidential Center
Anne Wicks, Director, Education Reform, develops and oversees the policy, research, and engagement work of the Education Reform team. Before joining the Bush Institute, Wicks served as an Associate Dean at the University of Southern California's Rossier School of Education where she led a team with revenue, communications, and engagement goals. Additionally, she supported Dean Karen Symms Gallagher on a variety of special projects including the launch and early growth of Ednovate Charter Schools. She currently serves as the chair of PMC Support, a supporting organization for Ednovate Schools, and she serves as a board member for Dallas Afterschool. Over her career, she has held management roles at organizations including Teach for America, the Lucile Packard Foundation for Children's Health, and Stanford University. Anne holds a B.A in American Studies and a M.A. in Education from Stanford University (during which she taught 8th grade social studies), as well as a M.B.A. from the University of Southern California. A former captain of Stanford's women's volleyball team, Anne was part of three national championship teams, two as a player and one as an assistant coach.
Kim Reid brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institution. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management. She graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.
Brent Ramdin brings more than 12 years of higher education industry experience, and was most recently the president of dialogEDU, an e-learning company focused on healthcare education. Brent's passion for NRCCUA and its mission comes from his first tenure with the organization as its chief product and strategy officer from 2012 to 2013. During his nine years at Campus Management Corporation, as the vice president of product management, Brent was instrumental in the evolution of industry leading student information systems, customer relationship management solutions, portals, and other technologies. He continues to be an advisor to education companies focused on emerging technologies. Brent's passion for finding efficiencies and improving student and staff experiences will be key to the continued evolution of NRCCUA. He earned his MBA and BS in information systems from Florida Atlantic University.