34th Annual ACT Enrollment Management Summit

July 15-17, 2019 | Grapevine (Dallas), Texas

The National Research Center for College and University Admissions™ (NRCCUA®), now a part of ACT®, is a membership organization that links colleges and universities to the nation’s largest free college and career planning program for students seeking post-secondary guidance.

Registration is Open

Registration is now open for the 34th Annual ACT Enrollment Management Summit.

July 15-17, 2019

The 34th Annual ACT Enrolllment Management Summit will be held in Grapevine (Dallas), Texas at the Gaylord Texan Resort and Convention Center.

For more information about the ACT Enrollment Management Summit, please contact Shirley Antolik at shirley.antolik@act.org or 412.491.2611

Preliminary Summit Agenda

July 15

8:00 a.m.–4:30 p.m. Conference Registration 
9:00 a.m. – 12:00 p.m. Pre-Conference Session
1:00–2:00 p.m.   Welcome and Plenary Address
2:15–3:15 p.m. Concurrent Sessions
3:30–4:30 p.m.   Concurrent Sessions
5:00–6:30 p.m.   Welcome Reception

July 16

7:00 a.m.–4:00 p.m. Conference Registration 
7:00–8:30 a.m. Continental Breakfast 
8:30–9:30 a.m. Plenary Session
9:45–10:45 a.m. Concurrent Sessions
11:00 a.m.–12:00 p.m. Concurrent Sessions
12:00–1:30 p.m. Luncheon Keynote
1:45 – 2:45 p.m. Concurrent Sessions
3:00–4:00 p.m.   Concurrent Sessions

July 17

7:00–11:30 a.m. Conference Registration 
7:00–8:00 a.m. Continental Breakfast 
8:00–9:00 a.m. Concurrent Sessions
9:15–10:15 a.m. Concurrent Sessions
10:30 a.m.–11:30 a.m. Closing Keynote Speaker

The 34th annual Enrollment Management Summit’s new event app* provides all the information you will need for a rewarding conference experience. This interactive app allows you to explore and schedule event activities, complete session evaluations and communicate with conference attendees. Stay tuned! The app will be available in June 2019.

*The conference mobile app replaces the printed conference program-guide. However, a printable version of the schedule is available for those who prefer a hard copy. View the Agenda


Gaylord Texan Resort & Convention Center
1501 Gaylord Trail, Grapevine, Texas 76051

The 2019 ACT Enrollment Management Summit will be held at the Gaylord Texan Resort & Convention Center.

Accommodations are not included in the conference fees. A block of rooms has been reserved for this group at the Gaylord Texan Resort & Convention Center at a reduced rate of $219, plus applicable taxes and fees, per night. 

To make a reservation, follow the link below or call the Gaylord Texan Resort & Convention Center at 877.491.5138. Please ask for the "ACT Enrollment Management Summit" block to receive the discounted rate. The deadline to receive the reduced guest room rate is Monday, June 24, 2019, or when the block is full, whichever comes first. Reservations after this date will be subject to regular rates and availability.

Make a Hotel Reservation



For your convenience, The Gaylord Texan offers both valet and self-parking options based upon availability.

Parking fees:

  • Self-parking: $17 per hour, $22 daily ( 20% discount off of prevailing self-parking rates)
  • Valet parking: $42 daily, Overnight parking fees include in/out privileges



The Gaylord Texan does not provide shuttle service.  The hotel is located 6 miles N from the Dallas/Fort Worth International Airport.

The estimated taxi fare is $25 (one way)

Driving Directions From DFW
Take the north exit out of the airport towards highways 635/121. Travel north on 121 to the Bass Pro exit. Turn left onto Bass Pro Drive. Continue straight past the Embassy Suites on the right and at the traffic light turn left onto Highway 26 West. Proceed through the traffic light at Fairway Drive and turn right into the hotel entrance on Gaylord Trail.

The Gaylord Texan is 26 miles from the Dallas Love Field Airport.

Estimated taxi fare is $45 (one way)

Driving Directions from Dallas Love Field Airport
Get on TX-183 W from W Mockingbird lane.  Take TX-114 W to E State Hwy 114 in Grapevine.  Take exit Texan Trail 26 from TX 114 W.  Follow E State Hwy 114, Texan Trail and Ruth Wall Road to Convention Center Drive.



  • Guest rooms amenities include – Wi-Fi, Cable/satellite TV, Mini Fridge, Coffee maker/tea service, Bottled water, Hair dryer
  • Complimentary Wi-Fi___33 in lobby
  • Concierge Desk
  • Barber/Beauty Shop, Gift/Newsstand, Game Room, Car Rental, Laundry on-site, Vending Machines
  • Fitness Center, Indoor pool, Relache Spa & Salon
  • Restaurants & Bars
    • Old Hickory Steakhouse – Dinner – Dress Code - casual
    • Texan Station Sports Bar & Grill – Lunch and Dinner – Dress Code - Casual
    • Riverwalk Cantina – Breakfast, Lunch & Dinner – Dress Code – Casual
    • Cocoa Bean Express – Serving Starbucks coffee. Breakfast, Lunch & Dinner
    • Mission Plaza Marketplace – Coffee, breakfast pastries, salads, sandwich and more.
    • Silver Bar
    • Glass Cactus Nightclub
    • Zeppole – Breakfast, Lunch & Dinner buffets.
  • Local Attractions
Title Session Category Date Speaker
Opening Welcome and Keynote: Bracing for Enrollment Headwinds: Current Student Trends How to Respond   Plenary Session 7/18/2018 Ricardo Torres
Campus-Wide Collaboration Is a Key to Long Term Enrollment Success W1.1 Concurrent Sessions 7/18/2018  Michael Walsh
First Generation Student Retention and Success W1.2  Concurrent Sessions  7/18/2018 Adrienne Reed
Where Did You Go? Identifying Competitors through the Students Who Attend Other Institutions W1.3 Concurrent Sessions  7/18/2018 Tiffany Lee
E-Expectations 2018: Recruitment Marketing Cut W1.5 Concurrent Sessions 7/18/2018 Stephanie Geyer
ACT Research Insights Part I: Supports for Recruitment and Admissions Success W1.6 Concurrent Sessions 7/18/2018 Ty Cruce, Krista Mattern
Increasing Student Success and Retention with Developmental Students:  An Award-Winning Approach  W1.7 Concurrent Sessions 7/18/2018 Paul Fowler
Build an All-Star Team: Creating Purposeful Partnerships to Achieve Your Enrollment Goals  W1.8 Concurrent Sessions 7/18/2018 Sammy Redd
Student Workers in Enrollment Management: Leveraging an Underutilized Resource W1.9 Concurrent Sessions  7/18/2018 Ryan Ives
Hot On the Trail of the Student Decision Journey  W2.1 Concurrent Sessions 7/18/2018 Heather Mueller, Jennielle Strother, Laruen Goldberg
Student Access and Success: A Guide to Data-Informed Recruitment and Retention Practices W2.2 Concurrent Sessions 7/18/2018 Chris Lorch, Josh Wilson
An Innovative New Approach to Recruitment, Readiness, Retention, and Success!  W2.3  Concurrent Sessions 7/18/2018 Don Pitchford
5 Enrollment Predictions: How to Prepare for What’s Ahead  W2.4 Concurrent Sessions  7/18/2018  Cara Quackenbush, Richard Garrett
Social Media: Extreme Makeover Edition for Small Colleges W2.5 Concurrent Sessions 7/18/2018 Amanda Lucas
Reaching the Peak: Targeted and Personalized Recruitment and Retention to Meet your Enrollment Goals W2.6  Concurrent Sessions 7/18/2018 Ashley Buchman, Brad Patterson, Candace Gross
Collaborating between Enrollment Services Offices to Positively Impact Student Enrollment & Success  W2.7 Concurrent Sessions 7/18/2018  Rhonda Roberson, Wendy Stouffer
Recruiting and Retaining White Students at an HBCU Honors Program W2.8 Concurrent Sessions 7/18/2018 Kenneth Jones
LaGrange Society: How to Build a Prestigious Student Ambassador Program W2.9 Concurrent Sessions 7/18/2018 Julie Taylor
Plenary Session: ACT "ED" Talks   Plenary Session 7/19/2018 Demarée Michelau, Dave Clayton, Stephen Payne, Michael Reilly
Admissions CRM Implementation: Things to Know for a Successful Implementation T1.1 Concurrent Sessions 7/19/2018 Sage Mwiinga
Connections that Count—Teachers as Influencers  T1.2 Concurrent Sessions 7/19/2018 Katrine Trantham
Is a renewable Enrollment Resource T1.3 Concurrent Sessions 7/19/2018 Jeff Terry, Kirsten Fedderke
How Does Your Funnel Look? Tracking Mission-Fit for the Next Class T1.4 Concurrent Sessions 7/19/2018 Joel Simons, Bob Habib
It Takes a Village: Re-Imagining Alumni in Admissions and Enrollment Management T1.5 Concurrent Sessions 7/19/2018 Karime Naime, Ka'rin Thornburg
Follow the Data: Transitioning from Millennial to Gen Z T1.6 Concurrent Sessions  7/19/2018 Kim Reid
Follow-up ACT “ED” Talks Session: A Conversation with Stephen Payne T1.8  Concurrent Sessions 7/19/2018  Stephen Payne
From Sweats to Slacks: One Office's Experience with Team-Based Evaluation  T1.9 Concurrent Sessions 7/19/2018 William Schiffelbein, Ali Springer
Emotional Motivators: New Data on How College-Bound Students’ Feelings Drive Enrollment Decisions T2.1  Concurrent Sessions 7/19/2018 Robert Longmire, Kelly Nolin,Troy Johnson, Rick Montgomery
Cutting Your Yield-Management Challenge Down to Size T2.2 Concurrent Sessions 7/19/2018 Joel Bauman, Chad Eickhoff, Robert Alexander
The Future of Higher Ed Marketing T2.3 Concurrent Sessions 7/19/2018  Paul Muller, Britney Muller
15 to Finish and Reducing Student Loan Debt T2.4  Concurrent Sessions  7/19/2018  Courtney Griffin
Sharpening Student Search—Aligning Strategy and Best Practice to Maximize Results  T2.5 Concurrent Sessions 7/19/2018 Keith Beindorf, John Laverty
Keeping Admissions Counselors Accountable  T2.6 Concurrent Sessions 7/19/2018  David Mariott, Benjamin Hagan
The Common Application: Innovative Solutions for Today's Evolving Student Population T2.7  Concurrent Sessions 7/19/2018 Chad Massie, Brittany Pearce
Follow-up ACT “ED” Talks Session: A Conversation with Mike Reilly T2.8 Concurrent Sessions 7/19/2018  Michael Reilly
Own Your Time:  Time Management Tips for Enrollment Professionals T2.9 Concurrent Sessions 7/19/2018 Scott Van Loo
Luncheon/Keynote: Strong Start to Finish: Transforming Education to Better Serve ALL Students   Plenary Session  7/19/2018  Jeremy Anderson
Creating a Strategic Enrollment Management Plan at a Community College  T3.1 Concurrent Sessions  7/19/2018  Michele Brown
Jump "On Board"! T3.2 Concurrent Sessions  7/19/2018  Jennifer Ziegenfus, Dave Fedorchak
Understanding the Whole Student: Let’s Talk about College and Career Readiness, Equity, and Equality T3.3  Concurrent Sessions  7/19/2018  Juan Garcia, Paul Perrault, Edward Vargas
The Role of High School Counselors in Application and Enrollment Decisions T3.4  Concurrent Sessions 7/19/2018 Kevin Fudge
Moving the Needle:  Improving Retention and Completion Rates to Improve Enrollment Health T3.5 Concurrent Sessions 7/19/2018 Tom Green
The Fourth Industrial Revolution is Changing Higher Education—What You Need to Do T3.6 Concurrent Sessions  7/19/2018 David Jemison
From Enrollment Services to Enrollment Management: One Office’s Perspective T3.7  Concurrent Sessions 7/19/2018 Teri Clawson, Mateo Remsburg
Follow-up ACT “ED” Talks Session: A Conversation with Peace Bransberger T3.8  Concurrent Sessions  7/19/2018 Peace Bransberger
Multiple Dimensions of College and Career Readiness: What You Need to Know Today and for the Future T3.9 Concurrent Sessions  7/19/2018  Steve Kappler, Todd Rinehart
Creating a Strategic Enrollment Management Plan: Lessons from the Field  T4.1 Concurrent Sessions  7/19/2018 Robert Mirabile
From EMP Planning & Implementation to Assessment: Keys to Monitor Progress, Adjust, & Share Outcomes T4.2 Concurrent Sessions 7/19/2018 Rosana Reyes
Big Data and Thriving Enrollments in the New Higher Education Ecology  T4.3 Concurrent Sessions 7/19/2018 Jay Goff
Building a Bullet-Proof Communications Plan T4.4 Concurrent Sessions 7/19/2018  Wade Arave
Best Practices for Creating a Collaborative Search Strategy at a Large Public Research University  T4.5 Concurrent Sessions 7/19/2018 Scott Siegel
Tips for Having the Time of Your Life T4.6 Concurrent Sessions 7/19/2018 Paul Weeks
Using Form Your Future’s FAFSA Tracker and Free Toolkits to Drive FAFSA Completion T4.7  Concurrent Sessions 7/19/2018 Bill DeBaun
Follow-up ACT “ED” Talks Session: A Conversation with Dave Clayton  T4.8 Concurrent Sessions 7/19/2018 Dave Clayton
Strategies That Work: Growing and Maintaining Enrollment in a Competitive Environment  T4.9 Concurrent Sessions 7/19/2018 Marcia Conston
Journey Mapping:  Engaging Students through Communication and Social Media F1.1 Concurrent Sessions  7/20/2018 Kristina Binard, Sandra Bergman
Creating an Effective Admission Marketing Plan  F1.2 Concurrent Sessions 7/20/2018 Matt McLendon
From Zip to Scholarship: Building a System to Award Merit-Based Aid from the Ground Up  F1.3 Concurrent Sessions 7/20/2018 Monica Flores, Allison Orman
DIY: In-House Search and More through Your CRM F1.5 Concurrent Sessions 7/20/2018 Jessica Shasserre, Brian Heger
Managing Change in Enrollment F1.6 Concurrent Sessions 7/20/2018 Paul Marthers, Sinda Vanderpool, Erin Craig
ACT Research Insights Part II: Improving Student Success and Completion F1.7 Concurrent Sessions 7/20/2018 Justine Radunzel, Krista Mattern
Global Assessment Certificate Program (GAC) - A New Global Opportunity  F1.8 Concurrent Sessions 7/20/2018 Micah Myers, Wendy Wang, Clark Brigger
Addressing the Challenge of Enrollment Management Workload Increases F2.1 Concurrent Sessions  7/20/2018 Bri Prusakowski, Taylor Riggs
Timing Financial Aid Packages in the Era of Early FAFSA F2.2 Concurrent Sessions 7/20/2018  Rachel Tanner, Jane Alexander
A Five-Year Plan for Transforming Your Student Mix  F2.3 Concurrent Sessions 7/20/2018 Ronda Russell, Chris Munchel, Scott Verzyl
A Blended Model of Management in Higher Education: Undermining Mismanagement and Shared Governance  F2.5 Concurrent Sessions 7/20/2018  Jonathan Hughes
Parent Communications: Strategies That Increase Search Response Rates F2.6 Concurrent Sessions 7/20/2018  Todd Coleman, Rachelle Hernandez, Michael Thorp
Managing Regionals from a Regional's Perspective F2.7  Concurrent Sessions 7/20/2018  Elisa Krapcha, Julio Mata
It’s Fair to Compare: A Guide to the 2018 ACT/SAT Concordance F2.8 Concurrent Sessions 7/20/2018 Kenton Pauls
Closing Panel Discussion: The College Admission Process: Confessions from High School Counselors!    Plenary Session 7/20/2018 Kat Pastor, Terri Tchorzynski, Cory Notestine



Keynote Speakers

Michael Reilly
Executive Director,
American Association of Collegiate Registrars and Admissions Officers (AACRAO)

Michael Reilly serves as the Executive Director of the American Association of Collegiate Registrars and Admissions Officers (AACRAO). Prior to coming to AACRAO he served as the Executive Director for the Council of Presidents, an association of the six public baccalaureate degree granting institutions in the state of Washington. He has 25 years of experience in university administration, admissions and enrollment management, including having been the Associate Vice President for Enrollment Management at both Central Washington University and Humboldt State University. He recently served on the American Council on Education Board of Directors and is currently on the American Council on Education’s Commission on Education Attainment and Innovation and the College Board’s Access and Diversity Collaborative Advisory Council. He is a frequent writer and speaker on public policy matters impacting higher education.

Dr. Bennie Lambert
Vice President for Student Success
Lone Star College

Dr. Bennie Lambert serves as the Vice President for Student Success at Lone Star College in Houston, Texas. As he tells it, he’s been in education since he was 6 years old.
He educates and encourages people to continue pursuing their personal and professional goals. For the past several years, Bennie has traveled the country extensively, encouraging people, companies, organizations, and teams to reach their potential.
Graduating at the bottom of his high school class did not keep Bennie Lambert from earning his bachelor’s and master’s degrees in Business and Educational Psychology from Baylor University, as well as his doctorate of philosophy from Texas A&M University.

Recently, the Houston Police Department presented the Humanitarian Service Award to Dr. Lambert for his dedication and service to enhance the lives of citizens and create goodwill on behalf of the Houston Police Department.

Melissa H. Caperton
Program Director, Center for Equity In Learning

Melissa H. Caperton serves as Director of the American College Application Campaign (ACAC) at ACT’s Center for Equity in Learning. Prior to ACAC, Melissa was Director of the U.S. Department of Education’s GEAR UP federal grant project in North Carolina and coordinated the state’s college application program. Previously, she was Associate Director of K-12 Outreach at the College Board. Melissa is the first college graduate in her family and received her undergraduate degree from Virginia Tech and a Master of Public Policy from William and Mary.

Anne Wicks
Director, Education Reform
George W. Bush Presidential Center

Anne Wicks, Director, Education Reform, develops and oversees the policy, research, and engagement work of the Education Reform team. Before joining the Bush Institute, Wicks served as an Associate Dean at the University of Southern California's Rossier School of Education where she led a team with revenue, communications, and engagement goals. Additionally, she supported Dean Karen Symms Gallagher on a variety of special projects including the launch and early growth of Ednovate Charter Schools. She currently serves as the chair of PMC Support, a supporting organization for Ednovate Schools, and she serves as a board member for Dallas Afterschool. Over her career, she has held management roles at organizations including Teach for America, the Lucile Packard Foundation for Children's Health, and Stanford University. Anne holds a B.A in American Studies and a M.A. in Education from Stanford University (during which she taught 8th grade social studies), as well as a M.B.A. from the University of Southern California. A former captain of Stanford's women's volleyball team, Anne was part of three national championship teams, two as a player and one as an assistant coach.

Kim Reid
Principal Analyst

Kim Reid brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institution. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management. She graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.

Brent Ramdin

Brent Ramdin brings more than 12 years of higher education industry experience, and was most recently the president of dialogEDU, an e-learning company focused on healthcare education. Brent's passion for NRCCUA and its mission comes from his first tenure with the organization as its chief product and strategy officer from 2012 to 2013. During his nine years at Campus Management Corporation, as the vice president of product management, Brent was instrumental in the evolution of industry leading student information systems, customer relationship management solutions, portals, and other technologies. He continues to be an advisor to education companies focused on emerging technologies. Brent's passion for finding efficiencies and improving student and staff experiences will be key to the continued evolution of NRCCUA. He earned his MBA and BS in information systems from Florida Atlantic University.