Higher Education Newsletter
Welcome to the ACT Higher Education Newsletter
This resource is for higher education professionals and includes news, research, events, and professional development opportunities.
In This Issue:
- Upcoming Events
- Enrollment Management Workshops
- Enrollment Management Summit
- Product spotlight—ACT CollegeReady
- Webinar—A New Model for Remediation and Student Success
- Best Practices—A “Game Changer” in Student Recruitment
- Research Spotlight—Probabilities of Success in “Benchmark” College Courses
- Research Spotlight—Using ACT Scores and GPA to Predict Success at Community Colleges
- eBook—Get the Best College Applications from Your Incoming Students
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Professional Development Opportunities
Build Your Skills This Spring at Regional ACT Enrollment Management Workshops
Strengthen your skills in strategic enrollment management during a free, half-day workshop for higher education professionals.
The workshops, held across the country this February and March, will inform you on the latest trends in student recruitment, placement, remediation, and retention. Best of all, you can apply these practices before summer enrollment planning begins!
Network and Get Certified at ACT Enrollment Management Summit in Denver
For decades, ACT has provided a unique, professional development and networking event for higher education professionals nationwide. This year, we are rechristening this popular gathering as the ACT Enrollment Management Summit, set for July 18-20 in Denver, Colorado.
New this year is a free interactive workshop that covers the entire suite of recruitment, placement, and retention products, including research services and reports, from ACT. Participants will receive the Certified ACT Enrollment Management Professional credential.
Ready to register? Want to know more? See a summary of the 2017 event at the link. See you in July!
Make Your Students Unstoppable with ACT CollegeReady
About half of incoming college students must take remedial coursework in math or English to prepare for college-level courses, and most of them will not graduate. Meanwhile, non-credit developmental courses take time and money away from students.
ACT CollegeReady™ offers a better approach to onboarding students at your institution. It’s a student success tool that identifies students’ knowledge gaps in math and English and creates a personalized learning path, empowering students to address their individual academic needs.
Your institution can use ACT CollegeReady in many ways:
- As a student readiness and placement tool, helping your learners prepare for college without spending time and money on remediation
- To help learners improve their placement performance
- As an ongoing student support tool to help enrolled students improve and prepare for more advanced learning
Webinar: A New Model for Remediation and Student Success
The college placement model is broken. A significant percentage of students end up taking at least one remedial college course – a costly and time-consuming proposition, and generally for no credit toward graduation. Increasing students’ preparation in English and math, using a low-stakes diagnostic assessment, and a focus on skill building is a more effective model to help students succeed.
Join us for a free webinar on Tuesday, January 30, focusing on the creation of this new model and a web-based tool that shifts the paradigm concerning traditional methods of course placement. Hear from a university that has already put this model into practice and is experiencing positive results.
Two-year colleges have struggled with declining enrollment the last few years, and most don’t have the budget or resources to widen their student recruitment efforts. However, a free recruitment resource from ACT is helping an Arkansas two-year college turn the tide.
Arkansas State University-Newport used an initiative called “Get Your Name in the Game” to attain more than 3,500 student leads for recruitment, free of charge. “Get Your Name in the Game” is a free resource for postsecondary institutions that boosts the visibility of traditionally underserved students who use the ACT Educational Opportunity Service (EOS) when signing up for the ACT test. The initiative is designed to connect these students who might not otherwise cross paths with colleges looking to recruit them, generating awareness and access for students.
"’Get Your Name in the Game’ was a game changer for us,” said Ashley Buchman, Vice Chancellor for Student Affairs at ASUN. “The use of EOS allowed ASU-Newport to provide educational opportunities to underserved students in the Arkansas Delta at no cost to the institution.”
ASU-Newport’s adoption of the initiative started in summer 2017, but the college is already realizing tremendous benefits:
- A $16,560 return on investment
- New student enrollments
- Increased student retention
- Improved communication with potential students
- Increased collaboration among departments
The college has also improved relationships with regional high schools, allowing for better communication with students about opportunities concerning postsecondary education and training. “The guidance counselors and administrators in our partner schools have been very enthusiastic about this initiative,” Buchman said. “The program has given us a platform which allows us to target communications to students based upon their academic and career interests.”
ASU-Newport is expanding use of “Get Your Name in the Game” and EOS to target new student populations, said Candace Gross, Dean of Enrollment Services at ASU-Newport. “By using EOS, institutions are able to utilize their fiscal and human resources effectively and efficiently while providing higher education opportunities for underserved students,” Gross said.
Probabilities of Success in “Benchmark” College Courses
Traditional methods for establishing performance standards are based on content. More recently, as emphasis has been placed on college and career readiness, empirically based standard setting methods have become more prevalent.
This policy brief presents course success probabilities using ACT® test scores and ACT College Readiness Benchmarks. The tables and figures included can be used by states and districts when considering local definitions of college readiness or for setting cut scores at other performance levels, such as basic or advanced.
Tying performance on the ACT to predicted performance in college provides an empirical definition of college readiness, based on actual student outcomes. Other data sources at the state and national levels can support the process of defining college readiness or other performance levels. Higher education professionals can use the evidence in this report to better understand students’ chances of success in key college courses.
Using ACT Scores and GPA to Predict Success at Community Colleges
ACT research has found that the joint use of test scores and high school grade point average (HSGPA) provides more information than either test scores or HSGPA alone for predicting college success. Consequently, ACT has advocated for the use of multiple measures when making admissions and course placement decisions.
A research brief from ACT aims to help two-year institutions understand the benefits of using multiple measures, such as ACT scores and HSGPA, for course placement. The data included show that students’ probabilities of success in credit-bearing college-level courses at two-year institutions vary depending on students’ ACT scores and their HSGPAs. For institutions making the transition from ACT Compass® to the ACT test, these data may be a useful starting point for development placement rules.
Free eBook: Get the Best Applications from Your Incoming Students
Students looking to apply at your institution need all the help they can get in crafting the best college applications possible. You can help them put their best foot forward before your next application season by sending them a free eBook from ACT containing valuable application tips.
The Ultimate Guide to Applying for College is a one-stop resource for students looking to create an application that will stand out to enrollment professionals. Students can use this free eBook to get insider information on:
- When to apply for college
- How many applications to complete
- Segments of a college application
- What to do after applying