Topics of Study
In this program, you will learn to promote fashion product lines and brands at the wholesale level. This includes how to organize promotional campaigns to attract retailer interest, how to purchase wholesale items, and how to draw up supply contracts. You will study fashion design, wholesaling, wholesale advertising, fashion sales promotion, selling, and customer relations.
- A bachelor's degree may be required for fashion merchandising positions in large companies or agencies.
- Graduate training may be required to teach in this field.