Conference Tracks

Doing More with Less in Tough Times

Developing Highly Effective Enrollment Search Campaigns [W 10:00]
Engaging Rather Selling: High Impact Strategies for Using Social Media [W 1:00]
Choosing a CRM System That's Right for Your Campus and Making it Work [W 1:00]
Academic Colleges: An Untapped Resource in Student Recruitment [Th 9:45]
No Budget Increase but Bring in the Class: How to Stay Afloat in Times of Economic Challenge [Th 11:00]
Streamline Admissions and Assess Early with Self-Reported Academic Records [Th 1:45]
Fast Forward: Why the Accelerating Interest in Three Year Degrees? [Th 1:45]
Something for Everyone: Meeting the Retention Needs of a Variety of Populations [Th 3:00]
Training Great Tour Guides: Essential Customer Service Training for Your Student Ambassadors [Th 3:00]
Creating a Program for Underprepared Students that Gets Results [F 8:30]
Redesign of Developmental Education to Increase Retention and Graduation Rates [F 8:30]
Providing "WOW" Experiences for Today's Customers [F 8:30]
Increasing Enrollment and Yield by Enhancing the Campus Visit Experience [F 8:30]
The Eureka College Turnaround Story: What You Can Learn and Apply to Your Institution [F 9:45]

Marketing/Communications

Developing Highly Effective Enrollment Search Campaigns [W 10:00]
Mobile Marketing and Student Recruitment: What's Hot and What's Not in 2011 [W 10:00]
Choosing a CRM System That's Right for Your Campus and Making it Work [W 1:00]
Engaging Rather Selling: High Impact Strategies for Using Social Media [W 1:00]
Delivering the Message: From Mobile to Magazine and Everything in Between [Th 9:45]
In-House Innovation [Th 9:45]
The Next Big Thing [Th 9:45]
Sowing the Seeds: Elementary and Middle School Recruitment Success [Th 9:45]
Building and Implementing a Sustainable Brand Strategy [Th 11:00]
Forget Social vs. Traditional Media. Active vs. Passive Media is What Matters. Learn the Difference and How to Shape Communication Decisions [Th 11:00]
Yield 2.0: Live Video and the Enrollment Process [Th 11:00]
Do Name Buys Work? They Can! [Th 1:45]
Explore a 90% Positive University Website Rating from Future Students and Their Parents [Th 1:45]
Fast Forward: Why the Accelerating Interest in Three Year Degrees? [Th 1:45]
Cognitive Dissonance Theory and the College Search Process [Th 1:45]
Back to College: Designing a Public Awareness Campaign [Th 3:00]
Innovative Integrated Marketing that Works! [Th 3:00]
It Takes a Village: A Comprehensive Approach to Diversity Recruitment [Th 3:00]
Increasing Enrollment and Yield by Enhancing the Campus Visit Experience [F 8:30]
Recruitment Marketing: Live Q & A [F 8:30]
Changing the Conversation: Why Investing in Social Media and eMarketing Pays Off [F 9:45]
Student Retention & the Economy: Overcoming the Financial Challenges Facing Families Today [F 9:45]
The Eureka College Turnaround Story: What You Can Learn and Apply to Your Institution [F 9:45]

Effective Uses of Data

Choosing a CRM System That's Right for Your Campus and Making it Work [W 1:00]
Delivering the Message: From Mobile to Magazine and Everything in Between [Th 9:45]
Leveraging ACT Score Data to Facilitate College Access [Th 9:45]
College Readiness and Transition: A Successful Partnership between a Community College and District High Schools [Th 11:00]
Comprehensive Enrollment Strategy Development: A Model for Campus Buy-In, Engagement and Implementation [Th 11:00]
Online Student Retention Tool [Th 1:45]
Key Performance Indicators―What Are They Really? [Th 3:00]
Back to College: Designing a Public Awareness Campaign [Th 3:00]
Increasing Enrollment and Yield by Enhancing the Campus Visit Experience [F 8:30]
Student Retention & the Economy: Overcoming the Financial Challenges Facing Families Today [F 9:45]

Student Access and Participation

Leveraging ACT Score Data to Facilitate College Access [Th 9:45]
Streamline Admissions and Assess Early with Self-Reported Academic Records [Th 1:45]
It Takes a Village: A Comprehensive Approach to Diversity Recruitment [Th 3:00]
Key Performance Indicators―What Are They Really? [Th 3:00]
More than Just One of the Bunch: How to Recruit, Engage and Retain Students of Color on your Campus [F 8:30]
Redesign of Developmental Education to Increase Retention and Graduation Rates [F 8:30]

Student Retention and Success

COMPASS for Student Success: Dual Enrollment, Skill Development, Retention, and Reporting [W 10:00]
What Really Works in Student Retention [W 1:00]
Framing Retention Strategy from an Enrollment Management Perspective [Th 9:45]
College Readiness and Transition: A Successful Partnership between a Community College and District High Schools [Th 11:00]
Online Student Retention Tool [Th 1:45]
Something for Everyone: Meeting the Retention Needs of a Variety of Populations [Th 3:00]
Back to College: Designing a Public Awareness Campaign [Th 3:00]
Key Performance Indicators―What Are They Really? [Th 3:00]
Creating a Program for Underprepared Students that Gets Results [F 8:30]
More than Just One of the Bunch: How to Recruit, Engage and Retain Students of Color on your Campus [F 8:30]
Recruitment Marketing: Live Q & A [F 8:30]
Redesign of Developmental Education to Increase Retention and Graduation Rates [F 8:30]
A Structured Approach to Recruitment, Retention and Graduation [F 9:45]
Student Retention & the Economy: Overcoming the Financial Challenges Facing Families Today [F 9:45]
Providing "WOW" Experiences for Today's Customers [F 8:30]

Enrollment Management at the Two-Year College/Transfer Students

College Readiness and Transition: A Successful Partnership between a Community College and District High Schools [Th 11:00]
Recruiting at Community Colleges: A Strategic Approach [Th 1:45]
Training Great Tour Guides: Essential Customer Service Training for Your Student Ambassadors [Th 3:00]
Developing a Two-Year College Strategic Enrollment Management Plan: It can work! [F 8:30]
Changing the Conversation: Why Investing in Social Media and eMarketing Pays Off [F 9:45]

Recruitment Strategies

Developing Highly Effective Enrollment Search Campaigns [W 10:00]
Engaging Rather Selling: High Impact Strategies for Using Social Media [W 1:00]
Scholars as Recruiters: Using Current Students as Recruitment Partners [W 1:00]
Choosing a CRM System That's Right for Your Campus and Making it Work [W 1:00]
Sowing the Seeds: Elementary and Middle School Recruitment Success [Th 9:45]
Academic Colleges: An Untapped Resource in Student Recruitment [Th 9:45]
The Next Big Thing [Th 9:45]
Delivering the Message: From Mobile to Magazine and Everything in Between [Th 9:45]
Leveraging ACT Score Data to Facilitate College Access [Th 9:45]
Recruiting the Nation's Best: How to Attract and Recruit Honors Students [Th 11:00]
Yield 2.0: Live Video and the Enrollment Process [Th 11:00]
Forget Social vs. Traditional Media. Active vs. Passive Media is What Matters. Learn the Difference and How to Shape Communication Decisions [Th 11:00]
No Budget Increase but Bring in the Class: How to Stay Afloat in Times of Economic Challenge [Th 11:00]
Cognitive Dissonance Theory and the College Search Process [Th 1:45]
Do Name Buys Work? They Can! [Th 1:45]
Online Student Retention Tool [Th 1:45]
Recruiting at Community Colleges: A Strategic Approach [Th 1:45]
Streamline Admissions and Assess Early with Self-Reported Academic Records [Th 1:45]
Increasing Enrollment: Organizing a Campus-wide Effort [Th 3:00]
It Takes a Village: A Comprehensive Approach to Diversity Recruitment [Th 3:00]
Understanding the Global Assessment Certificate: Presentation and Discussion [F 8:30]
Developing a Two-Year College Strategic Enrollment Management Plan: It can work! [F 8:30]
Recruitment Marketing: Live Q & A [F 8:30]
Pantherific Teams at Georgia State: Working Teams and Making the Class! [F 9:45]
Partnering for Outreach, Recruitment & Retention: When Enrollment Management Stops Being a Theory and Becomes a Reality [F 9:45]
What Can Starbucks Coffee, Fed Ex, New York City Subways, etc. Teach Us About Enrollment Management? [F 9:45]
Changing the Conversation: Why Investing in Social Media and eMarketing Pays Off [F 9:45]

Understanding Students, Families, and Their Needs

Forget Social vs. Traditional Media. Active vs. Passive Media is What Matters. Learn the Difference and How to Shape Communication Decisions [Th 11:00]
Yield 2.0: Live Video and the Enrollment Process [Th 11:00]
Recruiting the Nation's Best: How to Attract and Recruit Honors Students [Th 11:00]
Cognitive Dissonance Theory and the College Search Process [Th 1:45]
Fast Forward: Why the Accelerating Interest in Three Year Degrees? [Th 1:45]
Creating a Program for Underprepared Students that Gets Results [F 8:30]
The Eureka College Turnaround Story: What You Can Learn and Apply to Your Institution [F 9:45]

Enrollment Management Organization/Process

Innovations in Enrollment Management [W 10:00]
Sustainable Strategies for Institutional Excellence and Success [W 10:00]
Framing Retention Strategy from an Enrollment Management Perspective [Th 9:45]
Comprehensive Enrollment Strategy Development: A Model for Campus Buy-In, Engagement and Implementation [Th 11:00]
Increasing Enrollment: Organizing a Campus-wide Effort [Th 3:00]
Training Great Tour Guides: Essential Customer Service Training for Your Student Ambassadors [Th 3:00]
Providing "WOW" Experiences for Today's Customers [F 8:30]
Partnering for Outreach, Recruitment & Retention: When Enrollment Management Stops Being a Theory and Becomes a Reality [F 9:45]
What Can Starbucks Coffee, Fed Ex, New York City Subways, etc. Teach Us About Enrollment Management? [F 9:45]

Staff Training and Development

Improving Your Personal and Professional Life [W 1:00]
No Budget Increase but Bring in the Class: How to Stay Afloat in Times of Economic Challenge [Th 11:00]
Training Great Tour Guides: Essential Customer Service Training for Your Student Ambassadors [Th 3:00]
Providing "WOW" Experiences for Today's Customers [F 8:30]
Pantherific Teams at Georgia State: Working Teams and Making the Class! [F 9:45]
What Can Starbucks Coffee, Fed Ex, New York City Subways, etc. Teach Us About Enrollment Management? [F 9:45]

Other

ACT State Organizations: What They Are and How They Can Help You [Th 11:00]
Finding Balance in the Chaotic World of Enrollment Management [Th 1:45]
Institutional Vulnerability and Strategic Responses in Today's Marketplace: An Update [Th 3:00]
Understanding the Global Assessment Certificate: Presentation and Discussion [F 8:30]
The Five Essential Skills of Today's Enrollment Manager [F 11:00]