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Educational Opportunity Service (EOS)

Year Introduced

1970

Intended Users

Postsecondary educational institutions

Purpose/Description

EOS is a tool to help colleges and universities build a pool of qualified prospective students. The aim is to help the institution increase applications and enrollment from targeted groups of prospective students.

Volume/Number of Users

  • PLAN® EOS: More than 1.2 million sophomores from the high school graduating class of 2013 took the PLAN test, and nearly 70% indicate they plan to attend a two-year or four-year college or university.
  • ACT® EOS: More than 1.6 million students from the high school graduating class of 2011 took the ACT.

Additional Facts

  • EOS allows the college or university to identify prospective students from across the country using richly detailed information.
  • EOS encompasses students who take ACT's PLAN test in their sophomore year and students who take the ACT, primarily in their junior and senior years.
  • Names may be purchased by state, EIS marketing segment, county, or ZIP code to pinpoint the markets the institution is most interested in.
  • Student names may be selected using one or more of the following factors:
    • Academic ability
    • Race/ethnicity
    • High school GPA and class rank
    • Religious affiliation
    • Gender
    • Family income
    • Type of high school
    • College extracurricular plans