Account Executive (Advertising)


Work Tasks

ACCOUNT EXECUTIVES (ADVERTISING) plan, coordinate, and direct advertising campaigns for clients of advertising agencies. They meet with clients to determine their needs, learn about the product to be advertised, and work to develop advertising strategies and goals. They consult with artists, copywriters, photographers, and others to select media and estimate costs. Account executives communicate the client's needs and interests to the agency. They submit the proposed plans and an estimated budget to clients for approval. Account executives make sure the agency's work is within budget and on time.

Salary, Size & Growth

Entry Requirements

A college degree in almost any major is suitable for entry level positions as ACCOUNT EXECUTIVES (ADVERTISING), but most people enter these jobs after acquiring experience in related positions with less responsibility. Some employers prefer account executives to have a bachelor's degree in advertising or journalism. A course of study should include courses in marketing, consumer behavior, market research, sales, communications methods and technology, and visual arts. Many colleges and universities offer programs that are helpful to those employed in the advertising industry. No special licensing or certification is required for account executives.