Public Relations Specialist


Work Tasks

PUBLIC RELATIONS SPECIALISTS serve as advocates for businesses, nonprofit associations, schools, and other organizations. They put together information to keep the public, interest groups, and stockholders aware of what's happening in an organization, which keeps management aware of public attitudes and concerns. They handle functions such as media and consumer relations; political campaigns; and interest group representation. They prepare press releases for print or broadcast. They set up speaking engagements and help prepare speeches for company officials. They represent employers at community projects, plan conventions, and write proposals for projects.

Salary, Size & Growth

Entry Requirements

A college education combined with public relations experience through an internship, is excellent preparation for public relations work. A portfolio of published articles, radio or TV programs, and slide presentations, are a plus for finding work. Many entry-level specialists have a college major in public relations, journalism, advertising, or communications. Some firms seek college graduates who have worked in electronic or print journalism. Many colleges and universities offer bachelor's degrees in public relations.