Advertising Copywriter

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Work Tasks

• Write ads for radio, TV, and magazines
• Find out information about the product being advertised
• Write letters, speeches, and pamphlets to sell product
• Prepare artwork for Internet ads
• Work for stores, radio and TV stations, and public relations groups
• Work with surveys, product samples, designs, brochures, drawings, and computers

Salary, Size & Growth

• $55,500 average per year ($26.75 per hour)
• A medium occupation (41,000 workers in 2010)
• Expected to grow moderately (1.5% per year)

Education/Training

• Minimum for Entry: A 4-year degree and a portfolio of original advertising ideas
• Employers Prefer: A 4-year degree in advertising, communications, journalism, or English
• Skills/Courses: Employers look for excellent writing skills and talent in writing snappy slogans. College courses include communications, journalism, English, and computer design.