Advertising Manager

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Work Tasks

• Decide what kind of ads are needed and how much money to spend on them
• Work closely with people who design the ads
• Sell ideas to media, stores, banks, and other businesses that advertise
• May travel a great deal
• Work for radio, TV, newspapers and magazines, stores, banks, etc.
• Work with copies of ads, product samples, and surveys, to see if people like the ads and products

Salary, Size & Growth

• $80,000 average per year ($38.50 per hour)
• A medium occupation (32,200 workers in 2010)
• Expected to decline (0.2% per year)

Education/Training

• Minimum for Entry: A 4-year degree and experience in advertising
• Employers Prefer: A 4-year degree in advertising, journalism, or liberal arts
• Skills/Courses: College courses include marketing, consumer behavior, market research, sales, communications methods and technology, art history, and photography. Computer skills are essential.