ADVERTISING MANAGERS oversee advertising and promotion workers. In small firms, managers may serve as a liaison between the firm and the advertising agency where many advertising functions are contracted out. In large firms, managers oversee the in-house account, creative, and media services departments. Managers coordinate the advertising, promotion, pricing, product development, and public relations activities. They determine the size of the advertising budget, the type of media for the ad, and the advertising agency to use. If an agency is used, managers work with specialists from the agency.
Salary, Size & Growth
- $80,000 average per year ($38.50 per hour)
- A medium occupation (32,200 workers in 2010)
- Expected to decline (0.2% per year)
For ADVERTISING MANAGER positions, some employers prefer a bachelor's degree in advertising or journalism, and many prefer a broad liberal arts background. Courses should include marketing, consumer behavior, market research, sales, communications methods and technology, and visual arts, such as photography. Courses in management and completion of an internship are recommended. Knowledge of word processing and database applications is important. Computer skills are vital as advertising on the Internet is increasingly common.