Public Relations/Organizational Comm

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Topics of Study

In this program, you will focus on the general communication processes and dynamics within organizations, and on methods for managing media public relations in business, for individuals, and in politics. For example, how people understand and adjust to health and illness and the role of media in shaping health care messages. You will learn skills related to interpersonal group relations, decision-making and conflict management, power and politics within organizations, advertising, marketing, and media and community relations.

Degrees

• An associate degree qualifies for support jobs in public relations, advertising, or communications, such as public relations assistant or technician.
• A bachelor's degree prepares individuals for positions in both public and private organizations, such as media relations specialists, video producers, special events planners, public opinion researchers, marketing and promotions managers, and fund raisers.
• A graduate degree will provide further opportunities in management and teaching.