ACT Privacy Policy

Scope of this Notice

At ACT, Inc. we recognize the importance of protecting the privacy of personally identifying information and believe that use and sharing of it is important to our mission of “Helping people achieve education and workplace success.”

This Notice explains how ACT collects, uses, maintains, shares, and protects your information when you visit ACT websites that provide a link to this Privacy Notice (collectively, the "Site"), as well as when you provide your personally identifying information to us online and offline when you participate in ACT’s assessments, programs, and services.

Children's Privacy

The Site is intended for use by education and workforce development professionals, other adults, high school students engaged in college and career planning, and their parents. The portion of the Site that collects personally identifying information from high school students ( is intended for students 13 years old or older only.  The Site is not intended to be used by children under the age of 13.  If you are under the age of 13, please do not use this Site.

Information ACT Collects

Personally identifying information

Personally identifying information is information that can identify you, such as your name and address. It does not include anonymized, aggregate, or statistical information. Based on your relationship with us, you may be asked to provide certain personally identifying information as described below.  Certain information is requested but not mandatory; ACT will identify which information is required.

  • Assessment registration and services. When you register for or take an assessment from ACT, we ask you to provide certain information including your name, home address, email address, telephone number, date of birth, gender, race, ethnicity, citizenship status, year of high school graduation or equivalent, religious affiliation, whether you are right- or left-handed, grade in school, high school academic information, intended college major and occupational choice, college plans, extracurricular plans, and your background, credit card information, photograph, disability, and biometric data.
    • International: If you are taking an assessment outside the United States, some of the information ACT requests could be classified in your home country as sensitive personal data or sensitive information according to your country’s data protection laws. This includes age, gender, biometric data, race, ethnicity, health data such as a physical or learning disability, credit card information, as well as information related to your background, including, political organizations and religious organizations.
  • Website visitors. When you visit the Site ACT may collect and store your internet protocol address along with other non-personally identifiable information described below. When you are requesting materials or information from ACT, we may ask you to provide your name, job title, address, email address, birth date, and other personally identifying information, and your need for ACT materials. If you are purchasing materials, ACT may ask for your credit card information.
  • Suppliers of services and goods to ACT. If you are a supplier of services or goods to ACT, such as a test proctor, ACT may request your name, address, email address, telephone number, tax identification number, date of birth, bank account information, and other personally identifying information.
  • Job applicants. If you are applying for employment with ACT, we will request your name, address, email address, work and education history, as well as other personally identifying information necessary to evaluate your application.

Non-personally Identifying Information

When you visit the Site, ACT may collect and store general Internet data, including your browser type, date and time of access, which web pages on the Site you visited, the referring Uniform Resource Locator (URL), and how long you spent on each page. This information may be collected to assist us in administering and making improvements to the Site, to enhance security, and for statistical analysis. ACT may employ other companies and individuals to facilitate these services (e.g., maintenance, analysis, audit, development), who will have limited access to this data and only use it to perform those services on our behalf.

Non-personally identifying information also includes information collected through the Site, through online assessments, and offline that is maintained by ACT in aggregate or de-identified form(s). This information is collected and may be used for research purposes, to inform public policy and advocacy, and for reporting purposes such as to education institutions, state agencies, and businesses.

How ACT Uses Personally Identifying Information

Personally identifying information collected through the Site, online assessments, or offline may be used to:

  • Administer ACT assessments, provide requested services to you, and communicate with you regarding assessments, programs, and services;
  • Process requests for ACT assessments, programs, services, or information, and to communicate with you regarding such requests;
  • Maintain your account, verify your identity, process payments, and collect debts you owe us;
  • Administer, review and/or improve the Site, ACT assessments, programs or services;
  • Conduct research and analysis consistent with ACT’s mission;
  • Invite you to participate in surveys consistent with ACT’s mission, including surveys regarding ACT programs and services; and
  • Provide you with marketing information about ACT assessments, programs, services, or special offers from ACT.

Information Sharing and Disclosure

Consistent with ACT’s mission, it is important to share information with those who have a legitimate reason to use it, or who can provide educational or career opportunities to you. ACT will not sell personally identifying information we collect through this Site, through online assessments, or offline without your explicit consent, nor disclose personally identifying information except as described in program or service specific terms and conditions, or as set forth below.


                ACT may disclose personally identifying information:

  • To ACT subsidiaries and affiliates;
  • To others providing services to ACT or as necessary to deliver ACT’s assessments, programs, and services. This includes information needed to verify an individual’s identity or for security purposes.
  • As required by law, for subpoena or other legal processes;
  • As necessary to investigate, take action on, or prevent suspected or actual illegal activities, fraud, or potential threats to safety or personal physical safety; and
  • To another company that acquires ACT or its assets, which will have responsibility for your personally identifying information, as described in this Privacy Notice.

ACT Assessments, Programs, and Services

When you participate in ACT’s assessments, programs, or services, ACT may disclose personally identifying information to:

  • Others that pay for you to take an assessment, program, or service, or receive a certificate of achievement or credential relating to an assessment;
  • Schools, school districts, state entities and/or their agents or representatives for educational, research, and reporting purposes;
  • Parents or legal guardians of minors under the age of 18;
  • Certain state and federal scholarship programs and agencies;
  • In limited situations, researchers conducting research consistent with ACT’s mission. Researchers who receive any personally identifying information are required to protect the confidentiality and security of this information.

International – Onward Transfer of Personally Identifying Information

If you are participating in ACT’s assessments, programs, and services outside the United States, or requesting information about ACT assessments, programs, or services, note that your personally identifying information may be transferred outside of your home country to the United States to ACT or a third party service provider, and will be subject to use and disclosure under the laws of the United States. It may also be accessible to law enforcement and national security authorities in the United States. When you voluntarily register for or take an assessment, or access ACT programs and services, you provide personally identifying information to us. If you do not provide mandatory personally identifying information, such as name, gender, address and date of birth, you may not be able to complete certain online transactions, or access or benefit from certain ACT assessments, programs, or services.

Marketing by Others

ACT honors your preferences with regard to sharing your personally identifying information with other organizations for their marketing purposes. You will be given the choice prior to having your personally identifying information shared with these other organizations for their marketing purposes.

Cookies and Web Beacons

When you access the Site, certain non-personally identifying information is automatically logged. This information may include your operating system, screen settings, Web browser software, and referring website, if any. It is used for system improvement and administration, security, statistical analysis purposes, and other internal business purposes.

The Site uses service providers for analytics purposes. These providers collect information about you anonymously and report website trends without identifying individual visitors. These service providers use their own cookies to track visitor interactions. Website owners can view a variety of reports containing aggregate information about how visitors interact with their website so they can improve their website. ACT does not control the cookies and their use may be governed by the privacy policies of the service providers employing these cookies.

Cookies are small text files that a website can send to a user's browser for storage on the hard drive. Cookies can make use of the Web easier by saving and administering status, preferences, and other user information. Cookies used by the Site do not contain your personally identifying information.

The Site also uses Web beacons, which are small strings of code that deliver a graphic image on a Web page or in an email message for the purpose of transferring data. ACT may use cookies and Web beacons to route users through the Site, customize users' experiences on the Site, to help us send you information about programs and services, and to improve the Site.

Most browsers are set to accept cookies but users can change the setting to block cookies. Although disabling cookies will not interfere with your ability to access the Site, users will need to accept cookies to use certain services on the Site, including test registration. Users can disable the ability of Web beacons to capture information by blocking cookies.

Links and Websites

The Site may contain links to non-ACT affiliated websites. ACT does not control the privacy policies or practices of these websites. You should review the privacy policy of the non-ACT affiliated website before providing any information through these websites. ACT is not responsible for the content or practices of any linked non-ACT affiliated websites, and provides these links solely for the convenience and information of visitors to the Site.

Choice, Opt-Out, and How ACT Responds to Do Not Track Signals

ACT strives to provide you with choices about our use of your personally identifying information.    As a user of the Site, as well as for offline purposes, you decide whether to proceed with activities that request personally identifying information. However, if you do not provide the requested information you may not be able to complete certain online transactions, have access to, or benefit from certain ACT assessments, programs, or services.

ACT occasionally uses your personally identifying information to contact you regarding ACT assessments, programs, and services.  You will be provided instructions on how to opt out of receiving further marketing communications by email. If you opt-out of receiving these marketing communications, note that you will still receive program-related messages and similar transactional communications by email about your registration for an ACT assessment or other services and programs in which you participate.

With respect to the Site and Do Not Track Signals, ACT conducts conversion tracking with other websites such as Twitter and Facebook to collect data for purposes of tracking your use of ACT advertisements on those websites. We also target ACT’s advertisements on social media websites, such as Facebook and Twitter. This means that after visiting our Site, if you later log into Facebook or Twitter, an ACT advertisement may appear.  To learn more about your choices regarding online tracking, please visit these sites:

Access, Correction, and Deletion of Personally Identifying Information

If you need to update your contact information (address, email address and/or telephone number), please contact ACT Customer Service at 1-800-498-6065 or

Depending on your country, state, or locality of residence you may have additional rights regarding your personal data. These rights may include the right to request deletion of some or all of your personal data, the right to request access to or correction of your personal data, the right to withdrawal your consent to our use of your personal data, the right to request restrictions on how we use or share your personal data, and the right to lodge a complaint with your local supervisory authority. For requests of this type, please contact ACT’s Data Protection Official listed below. 

ACT will seek to meet all requests to delete personally identifying information unless it is required to be retained for contractual or legal reasons as described in this Privacy Notice.  Please be aware that all assessment scores are maintained by ACT indefinitely and closing your account does not delete your assessment scores.

ACT, Inc.
Attn: Vice President, Data Management
500 ACT Drive
P.O. Box 168
Iowa City, IA 52243-0168

Retention of Information

ACT will retain your information for as long as is necessary to fulfill any of the uses identified in this Privacy Notice or to comply with applicable legal obligations.   

Security and Confidentiality

Protecting the personally identifying information through the use of reasonable administrative, physical and technical safeguards is important to ACT. We use secure sockets layer (SSL) transmission, a protocol for establishing a secure connection for transmitting your personally identifying information. ACT has security protocols and measures in place to protect your personally identifying information from unauthorized access, alteration, and unlawful disclosure. When ACT disposes of personally identifying information, we take reasonable measures to protect against unauthorized access to the information.

Changes to this Notice

ACT reserves the right to modify this Privacy Notice at any time. If ACT makes material changes to this Privacy Notice, the changes will be posted on this Site to alert you.

Last Updated: November 1, 2018