Promoting Student Success
Using Data for Strategic Recruiting
"The biggest lesson we’ve learned is that you have to do more than just dutifully send out postcards. You have to scrutinize the data and strategize and figure out how you can address each potential student as an individual.”
– Katie Young, Director of Admissions, University of Arkansas, Little Rock
Improving Your Students' Employability
Educators can help students measure and certify their workplace skills, and provide training to develop skillsets—including the soft skills valued by employers across jobs and industries.
ACT Engage College
Measure Behaviors that Help Determine Student Success
Evaluate students' self-reported psychosocial attributes, determine their levels of academic risk, and identify interventions to help them succeed.
The ACT Test
Helping Your Students Get to the Finish Line
When students are ready for college, dropout rates and remediation costs are lower and more students persist in graduating. ACT research related to college readiness and success is rich and extensive and offers insights your institution can use.
Join the Share Your Road Community
A Special Partnership of the ACT Center for Equity in Learning
ACT invites you to share your road to college and into a successful career. By sharing your journey, you provide encouragement and inspiration that can help pave the road for those who follow.
The Condition of STEM 2016
ACT research shows that students with an interest in STEM show higher levels of college readiness than ACT-tested students as a whole.
The Condition of College and Career Readiness 2016
A detailed look at the attainment of college and career readiness by the graduating class of 2016, with discussion of factors, implications, and recommendations.
A Common Language for Career Readiness
This paper reviews ACT’s current definition of college readiness, and presents workable, policy-relevant definitions of career readiness and work readiness.
“It’s not just about successful recruiting and retention. It’s about successful graduates in successful careers 10 years out. We don’t want that student relationship to end. We want them back on campus and involved for life. EOS provides us with a strategy for forming lifelong relationships with students, graduates, and alumni.” –
Jim Maraviglia, Associate Vice Provost for Marketing and Enrollment Development, California Polytechnic State University, San Luis Obispo
The ACT Institutional Data Questionnaire
Millions of students take the ACT test each year. Make sure students receive the most current information about your institution on ACT score reports by completing the ACT Institutional Data Questionnaire each year.
ACT Products for Colleges and Universities
Make Your Voice Heard
Join ACT Voice, a free research panel. Participate in future market research studies. Share your opinions about ACT products and services or about your industry. Some studies offer compensation for participation.