Higher Education Professionals

Discover resources, products, and research to help students succeed at your institution.

Promoting Student Success

Using Data for Strategic Recruiting

"The biggest lesson we’ve learned is that you have to do more than just dutifully send out postcards. You have to scrutinize the data and strategize and figure out how you can address each potential student as an individual.” 

– Katie Young, Director of Admissions, University of Arkansas, Little Rock

Webinar: ACAC & College Fund

Monday, June 3, 2019

Join the American Indian College Fund and ACT’s Center for Equity in Learning for a webinar introducing Native Pathways: A College-Going Guidebook, a new, culturally relevant, college-going guidebook developed to empower Native students seeking higher education.

The webinar will:

  • Describe the need for a guidebook tailored to Native students
  • Provide an overview of the guidebook content
  • Demonstrate how practitioners can use the guidebook in your daily work with students

Solutions for College and Career Readiness

Like all ACT® offerings, our solutions for higher education are developed based on a holistic view of students and include a range of assessment, enrollment, and research products and services.

ACT Solutions for Higher Ed (PDF)

A student success tool that identifies knowledge and skill gaps in math and English.

Programs to measure student abilities, interests, needs, and enrollment preferences.

A comprehensive program that aligns, builds and certifies the skills needed for workplace success.

Identifies critical, yet overlooked attitudes and behaviors, which contribute to future success.

ACT test results provide excellent information to help you recruit, advise, and retain students.

The ACT Institutional Data Questionnaire ensures accurate information about your institution.

Registration is Open: ACT Enrollment Management Summit

July 15-17, 2019 | Grapevine (Dallas), Texas

The 2019 ACT Enrolllment Management Summit will be held in Dallas, Texas at the Gaylord Texan Resort and Convention Center.

ACT/SAT Concordance Released

ACT and the College Board have completed a concordance study that is designed to examine the relationship between scores on the ACT test and the SAT.

ACT Newsletter for Higher Education Professionals

This resource is for educators and administrators in higher education and includes news, research, events, and professional development opportunities. View some featured articles below.

ACT Enrollment Management Summit

This unique, professional development and networking event for higher education professionals covered recruitment, placement, retention, and research tools you can use to improve your enrollment practices. The summit convened in July 18-20 in Denver, Colorado.

Get the Right Data for Student Recruitment

Knowing which students to recruit can be a challenge. Getting quality data can help remove the guesswork.
ACT suite of enrollment management services increase your recruitment reach and give you a better understanding of students’ abilities, interests, needs, and enrollment preferences. 

‘It’s Smarter Recruiting’ - Oklahoma College Cuts Through the Noise

Northern Oklahoma College (NOC) can boast about its status as the state’s most affordable school, with recognized programs in astronomy, agriculture, and digital media. Yet many of the state’s highest-achieving students chose to enroll at larger state colleges.

ACT CollegeReady

Make Your Students Unstoppable

ACT® CollegeReady™ is a student success tool that identifies knowledge and skill gaps in math and English and creates a personalized learning path that empowers students to address their individual academic needs.

ACT Enrollment Management Services (EMS)

Setting and Achieving Enrollment Goals

Knowing which students to recruit, and how to best help the ones you do, can be a challenge. Good data can help remove the guesswork.

ACT WorkKeys

Improving Your Students' Employability

Educators can help students measure and certify their workplace skills, and provide training to develop skillsets—including the soft skills valued by employers across jobs and industries.

ACT Engage College

Measure Behaviors that Help Determine Student Success

Evaluate students' self-reported psychosocial attributes, determine their levels of academic risk, and identify interventions to help them succeed.

The ACT Test

Helping Your Students Get to the Finish Line

When students are ready for college, dropout rates and remediation costs are lower and more students persist in graduating. ACT research related to college readiness and success is rich and extensive and offers insights your institution can use.

The ACT Institutional Data Questionnaire

Millions of students take the ACT test each year.  Make sure students receive the most current information about your institution on ACT score reports by completing the ACT Institutional Data Questionnaire each year.

The Condition of College and Career Readiness 2018

Progress report on the 2018 ACT-tested graduating class

Considering the Whole Student: Better Preparation for Success

Free Webinar

Learn about a new educational model that better prepares students for career success.

ACT College and Career Readiness Workshops

Set your students up for success. Learn how to use ACT assessments and data.

Related Research

The Condition of STEM 2016

ACT research shows that students with an interest in STEM show higher levels of college readiness than ACT-tested students as a whole.

The Condition of College and Career Readiness 2016

A detailed look at the attainment of college and career readiness by the graduating class of 2016, with discussion of factors, implications, and recommendations.

Building a Common Language for Career Readiness and Success

This paper reviews ACT’s current definition of college readiness, and presents workable, policy-relevant definitions of career readiness and work readiness.

Stay current! Get the latest news and information about improvements to the ACT.

University Success

“It’s not just about successful recruiting and retention.  It’s about successful graduates in successful careers 10 years out.  We don’t want that student relationship to end.  We want them back on campus and involved for life.  EOS provides us with a strategy for forming lifelong relationships with students, graduates, and alumni.” –

Jim Maraviglia, Associate Vice Provost for Marketing and Enrollment Development, California Polytechnic State University, San Luis Obispo

Join the Share Your Road Community

A Special Partnership of the ACT Center for Equity in Learning

ACT invites you to share your road to college and into a successful career. By sharing your journey, you provide encouragement and inspiration that can help pave the road for those who follow.

Social Media Resources

Stay connected to ACT through a variety of social media channels.

ACT Voice

Make Your Voice Heard

Join ACT Voice®, a free research panel. Participate in future market research studies. Share your opinions about ACT products and services or about your industry. Some studies offer compensation for participation.

Have questions? Call 319-337-1350, or complete this contact form.