Higher Education Professionals
Promoting Student Success
Using Data for Strategic Recruiting
"The biggest lesson we’ve learned is that you have to do more than just dutifully send out postcards. You have to scrutinize the data and strategize and figure out how you can address each potential student as an individual.”
– Katie Young, Director of Admissions, University of Arkansas, Little Rock
Solutions for College and Career Readiness
Like all ACT® offerings, our solutions for higher education are developed based on a holistic view of students and include a range of assessment, enrollment, and research products and services.
ACT/SAT Concordance Released
ACT and the College Board have completed a concordance study that is designed to examine the relationship between scores on the ACT test and the SAT.
ACT Newsletter for Higher Education Professionals
This resource is for educators and administrators in higher education and includes news, research, events, and professional development opportunities. View some featured articles below.
ACT Enrollment Management Summit
This unique, professional development and networking event for higher education professionals covered recruitment, placement, retention, and research tools you can use to improve your enrollment practices. The summit convened in July 18-20 in Denver, Colorado.
Get the Right Data for Student Recruitment
Knowing which students to recruit can be a challenge. Getting quality data can help remove the guesswork.
ACT suite of enrollment management services increase your recruitment reach and give you a better understanding of students’ abilities, interests, needs, and enrollment preferences.
‘It’s Smarter Recruiting’ - Oklahoma College Cuts Through the Noise
Northern Oklahoma College (NOC) can boast about its status as the state’s most affordable school, with recognized programs in astronomy, agriculture, and digital media. Yet many of the state’s highest-achieving students chose to enroll at larger state colleges.
“It’s not just about successful recruiting and retention. It’s about successful graduates in successful careers 10 years out. We don’t want that student relationship to end. We want them back on campus and involved for life. EOS provides us with a strategy for forming lifelong relationships with students, graduates, and alumni.” –
Jim Maraviglia, Associate Vice Provost for Marketing and Enrollment Development, California Polytechnic State University, San Luis Obispo
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