Higher Education Professionals
Promoting Student Success
Using Data for Strategic Recruiting
"The biggest lesson we’ve learned is that you have to do more than just dutifully send out postcards. You have to scrutinize the data and strategize and figure out how you can address each potential student as an individual.”
– Katie Young, Director of Admissions, University of Arkansas, Little Rock
ACT/SAT Concordance Released
ACT and the College Board have completed a concordance study that is designed to examine the relationship between scores on the ACT test and the SAT.
Solutions for College and Career Readiness
Like all ACT® offerings, our solutions for higher education are developed based on a holistic view of students and include a range of assessment, enrollment, and research products and services.
A student success tool that identifies knowledge and skill gaps in math and English.
Programs to measure student abilities, interests, needs, and enrollment preferences.
Identifies critical, yet overlooked attitudes and behaviors, which contribute to future success.
ACT test results provide excellent information to help you recruit, advise, and retain students.
ACT Newsletter for Higher Education Professionals
This resource is for educators and administrators in higher education and includes news, research, events, and professional development opportunities. View some featured articles below.
ACT Enrollment Management Summit
This unique, professional development and networking event for higher education professionals covered recruitment, placement, retention, and research tools you can use to improve your enrollment practices. The summit convened in July 18-20 in Denver, Colorado.
Get the Right Data for Student Recruitment
Knowing which students to recruit can be a challenge. Getting quality data can help remove the guesswork.
ACT suite of enrollment management services increase your recruitment reach and give you a better understanding of students’ abilities, interests, needs, and enrollment preferences.
‘It’s Smarter Recruiting’ - Oklahoma College Cuts Through the Noise
Northern Oklahoma College (NOC) can boast about its status as the state’s most affordable school, with recognized programs in astronomy, agriculture, and digital media. Yet many of the state’s highest-achieving students chose to enroll at larger state colleges.
Make Your Students Unstoppable
ACT® CollegeReady™ is a student success tool that identifies knowledge and skill gaps in math and English and creates a personalized learning path that empowers students to address their individual academic needs.
Improving Your Students' Employability
Educators can help students measure and certify their workplace skills, and provide training to develop skillsets—including the soft skills valued by employers across jobs and industries.
ACT Engage College
Measure Behaviors that Help Determine Student Success
Evaluate students' self-reported psychosocial attributes, determine their levels of academic risk, and identify interventions to help them succeed.
The ACT Test
Helping Your Students Get to the Finish Line
When students are ready for college, dropout rates and remediation costs are lower and more students persist in graduating. ACT research related to college readiness and success is rich and extensive and offers insights your institution can use.
The ACT Institutional Data Questionnaire
Millions of students take the ACT test each year. Make sure students receive the most current information about your institution on ACT score reports by completing the ACT Institutional Data Questionnaire each year.
The Condition of STEM 2016
ACT research shows that students with an interest in STEM show higher levels of college readiness than ACT-tested students as a whole.
The Condition of College and Career Readiness 2016
A detailed look at the attainment of college and career readiness by the graduating class of 2016, with discussion of factors, implications, and recommendations.
Building a Common Language for Career Readiness and Success
This paper reviews ACT’s current definition of college readiness, and presents workable, policy-relevant definitions of career readiness and work readiness.
“It’s not just about successful recruiting and retention. It’s about successful graduates in successful careers 10 years out. We don’t want that student relationship to end. We want them back on campus and involved for life. EOS provides us with a strategy for forming lifelong relationships with students, graduates, and alumni.” –
Jim Maraviglia, Associate Vice Provost for Marketing and Enrollment Development, California Polytechnic State University, San Luis Obispo
Join the Share Your Road Community
A Special Partnership of the ACT Center for Equity in Learning
ACT invites you to share your road to college and into a successful career. By sharing your journey, you provide encouragement and inspiration that can help pave the road for those who follow.
Make Your Voice Heard
Join ACT Voice®, a free research panel. Participate in future market research studies. Share your opinions about ACT products and services or about your industry. Some studies offer compensation for participation.