ACT Educational Opportunity Service (EOS)

Providing quality data to help you target your recruiting efforts and increase enrollment.

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Making the Most of Your Recruiting Resources

Data to help maximize your efforts

College recruiting has become harder in recent years. Decreases in enrollment, combined with the fact that dropout rates have increased, has created a significant challenge for admissions teams.

Data-rich solutions from the Educational Opportunity Service (EOS) can help.

EOS gives you the data you need to increase your applications and enrollment. With EOS, you identify prospective students using richly detailed information that lets you focus your recruiting dollars and messages. Use EOS to:

  • Specify search criteria using a wide variety of student geographic, personal, and academic characteristics
  • Receive real-time volume estimates for the programs you specify
  • Purchase names online
  • Download selected records immediately

You can also view current and prior-year programs and access updated student pool volumes. The price for EOS is $0.42 per name.

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Start targeting your recruiting with ACT EOS.

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The Right Names at the Right Time

Student Names
EOS encompasses students who take the ACT® test, primarily in their junior and senior years. EOS names get results because students in the pool have already indicated an interest in learning about college and scholarship opportunities.

Nearly 2 million students from the high school graduating class of 2015 took the ACT, and about 86 percent indicate they aspire to attain at least a two-year postsecondary degree.

Whether your goal is opening new markets or securing your position in existing ones, ACT EOS allows you to target the students you want to recruit, but who did not send ACT scores to your campus.

Names from Across the Country
Both Plan EOS and ACT EOS provide high-quality names throughout the United States.

  • Purchase names by state, EIS marketing segment, county, or ZIP code to pinpoint the markets you're most interested in.
  • If you're trying to increase out-of-state enrollment, EOS can help you find students who are likely to relocate.

Accurate Email Addresses
"Email addresses bounce back less than with other sources. We have good conversion rates to applicants, admits, and enrolls."

Matt Bonser
Associate Director of Admission
Colorado College

Increased Visibility, Inquiries, Applications, and Enrollment

Service and Results

Campuses consistently report that EOS names yield results by increasing visibility, inquiries, applications, and enrollments.

  • Increase campus diversity—If your campus is working to increase diversity, EOS can help. Purchasing sophomore, junior, and senior EOS names from racial and ethnic minorities is a great way to increase diversity at your campus.
  • Target special populations—Many campuses and scholarship organizations purchase EOS names to focus on target populations using factors that students provide when they take the ACT or ACT Plan. These factors may include specific academic majors, religious affiliation, gender, family income, and extracurricular activities.
  • Count on a tradition of service—In addition to results, EOS users most often mention service as the reason they purchase names year after year. When you call ACT, you'll talk with people who are knowledgeable and responsive to your needs. EOS specialists will help you understand the range of available names in the context of your recruitment goals.

If your campus is new to EOS, specialists are available to help you determine the best timing and the best pool of students to meet your enrollment goals.

Using Predictive Modeling for Efficient Recruiting

Predictive Modeling
Colleges, universities, and scholarship agencies that order records through the ACT EOS service now have access to predictive modeling data at no extra charge.

The modeling data predicts four enrollment behaviors:

  • How likely a student is to enroll out of state (Mobility Index)
  • How likely a student is to enroll at a private college or university (Institution Type Index)
  • The selectivity of the institution at which a student is most likely to enroll (Selectivity Index)
  • The size of the institution at which a student is most likely to enroll (Institution Size Index)

The data is not available for Plan EOS.

Benefits of Using Predictive Modeling Data
Predictive modeling gives you information that allows you to more precisely segment and target students you recruit—which can save valuable time and money.

The predictive modeling data appended to each record allows you to determine if students want your type of institution or its location. This information can help you make strategic decisions about which students to contact with print material or email, and how to message those students you contact.

For example, imagine that your institution is a large, public university of medium selectivity. The students most likely to enroll at your institution would have a:

  • Lower score on the Institution Type Index (indicating they are more likely to enroll at a public institution)
  • Higher score on the Institution Size Index
  • Medium score on the Selectivity Index

Further, in-state students would have a lower score on the Mobility Index (indicating they were not likely to enroll out of state).

In contrast, in-state students who aren't looking at your type of institution may have a:

  • High score on the Mobility Index
  • High score on the Institution Type Index
  • High score on the Selectivity Index
  • Low score on the Institution Size Index

Putting Predictive Modeling to Use
Talk with your enrollment consultant or student search consultant. If your institution uses outside consultants for general enrollment strategies or student search strategies, you will want to discuss uses of ACT EOS predictive modeling data with them.

When You'll Receive Names

Schedule for Adding Names

ACT will notify existing EOS contacts by email when new names are available.


Schedule for 2015–2016

ACT National Test Date State-Testing Event Scheduled Release Date
September 12, 2015   October 19, 2015
October 24, 2015   December 2, 2015
December 12, 2015   January 25, 2016
February 6, 2016   March 14, 2016
April 9, 2016 Arkansas, Hawaii, Kentucky, Mississippi, North Carolina, North Dakota, Tennessee, Wisconsin May 23, 2016
June 11, 2016 Alabama, Colorado, Illinois, Minnesota, Missouri, Montana, Nevada, South Carolina July 18, 2016

Improving College Access and Increasing Opportunities for Underserved Learners

A new ACT initiative

The “Get Your Name in the Game” initiative offers colleges and scholarship agencies unprecedented access to the names of underserved students participating in EOS. The initiative is estimated to benefit as many as 725,000 students per year.


EOS at Work

Improving enrollment, recruiting, and retention

Across the country, college administrators and enrollment professionals are using EOS to target their recruiting and maximize their resources. Read the success stories to learn more about what EOS has done for others—and what it can do for you. 

EOS Conditions of Use

Access to ACT and ACT Plan names is restricted to accredited postsecondary educational institutions and to scholarship agencies that offer programs of study at the postsecondary level, educational enrichment programs, or financial aid for postsecondary study. Institutions must also accept and use the ACT, ACT Asset®, or ACT Compass® scores for entering students. Consortia or other groupings of institutions are eligible to send a group message through EOS only if all members of the consortia qualify individually.

Government-directed agencies, such as state and federal student financial aid agencies, ROTC scholarship programs; and nonprofit organizations, such as corporate and foundation scholarship programs, may also be eligible to participate, provided they represent degree-granting educational programs and/or award financial aid for education as an integral part of their programs. Requests from such agencies must be submitted annually in writing, accompanied by an explanation of the intended uses of the EOS names and a sample of the materials to be sent to students identified through EOS. Each request will be reviewed and acted upon individually.


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