How to Use This Report
More than half (57%) of the graduating class of 2014 took the ACT during high school. Whether you are searching for prospective students locally or in other parts of the country, a better understanding of the preferences and college choice behaviors of ACT‑tested students can improve your marketing and recruitment strategies. The information presented in this report (and in the accompanying online charts and maps) can provide insights and inform discussions on your campus about the desired characteristics and locations of prospective students and your strategies for recruiting them. For colleges that participate in the ACT Educational Opportunity Service (EOS), this information can help you to establish or refine your selection criteria to create more efficient student searches. Over time, the report can also help you gauge the effectiveness of your search, marketing, and recruitment strategies.
Sources
This report is based on the ACT-tested high school graduating class of 2014. Student information provided in this report—such as students’ background characteristics, grade level at time of testing, ACT scores, college choices, and participation in EOS—is collected when students register for and take the ACT. College enrollment during fall 2014 is determined by matching the test records of the ACT-tested graduating class of 2014 with enrollment records that colleges provide to the National Student Clearinghouse®. Data from the National Student Clearinghouse account for 95% of all enrollments in Title IV, degree-granting institutions in the nation.